Tag Archives: Social Media

{Week in Review} 2nd February 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Shark Tank’s Naomi Simson: ‘Make your own millions, don’t marry it’ – News.com.au
  • Work-from-homers outdo deskbound colleagues in major experiment – BRW
  • How a typo destroyed 124-year-old company Taylor & Sons – News.com.au
  • How a two-week-old beauty brand scored a two-year deal with Sephora – BRW
  • Kit Willow Podgornik back with new label KITX two years after being fired from Willow, the brand she founded – Daily Telegraph
  • How entrepreneurs can survive a food fad fizzling out – BRW
  • Crowd control: crowdfunding tips for authors and publishers – Publishing Arts Hub
  • 6 Content Marketing Strategies for Small, Medium & Large Businesses – Business 2 Community
  • Why the Rise of DIY Business Tools Is Good for Women Business Owners – Huffington Post
  • 33 Graphic Resource Tools To Create Stunning Visual Content – List.ly
  • Champagne police pursue wine entrepreneur Jayne Powell – BRW
  • Your free design will end up in the trash – The Nu School
  • The Art of Aggressive Social Sharing – Harvard Business Review
  • 7 Ways to Score with Content Marketing – Huffington Post
  • Amazon.com Announces Fourth Quarter Sales up 15% to $29.33 Billion – Business Wire
  • More brand-funded TV emerging as Ten renews focus – BRW
  • With PR people outnumbering journalists 5 to 1, here’s how to get your story noticed – BRW
  • From one supplier to 20: how Elle Roseby is turning Supre around – BRW

7 New Year Tips to Grow Your Small Business

Happy New Year from Barefoot Basics

It’s 2015, air is crackling with positive energy! Begin your 2015 by setting your intentions and goals for the year ahead. Here are our Barefoot Basics tips to grow you small business… Continue reading

5 Blog Marketing Tips for Small Businesses

Content marketing and blogging are must-have marketing mediums for small business owners to utilise in 2015. The information shared build trust, engagement and rapport with their audience and within their industry. Here are our top 5 Barefoot Basics tips to build your communication strategy and to grow your blogging audience.

1. Be The Unicorn

Your first strategy when developing your suite of content is to know your target market, their needs and why your brand resonates with them. Be The Unicorn.

Make your blog and brand stand out from the pack by:

  • Be Unique – Focus on your core strengths and deliver tools, resources and articles that are reflective of that.
  • Engage – Create a sense of community through responding to comments, social media interactions, emails and phone calls with a timely and friendly manner.
  •  Let Your Personality Shine – Weave your client projects (with their permission, of course), real life experience and personal interests into your blog, providing a diverse range of content.
  • Tap Into Industry Research & Trends – Be mindful of growing areas of interest within your industry and provide your insights plus commentary into the results.

2. Know Your Target Keywords

Put a focus on finding a balance between content and targeted keywords that will drive traffic to your website through search engines such as Google, plus keyword email summaries such as Google Alerts.

3. Employ Engaging Visuals

More than simply implementing clean, engaging and user friendly website, it is important to use visually engaging images that can be integrated across your website and social media platforms.

“Give a girl the correct footwear and she can conquer the world.” - Bette Midler Continue reading

How welcoming is your website?

In a recent report by the Australian Bureau of Statistics looking at the IT Use and Innovation in Australian Business, it showed to June 2013 that more than half of Australian businesses still half no web presence and that only a quarter of businesses have a social media presence.

Further, a study by DesignCrowd of 300 businesses globally found that business owners wouldn’t buy from a business that has an outdated or unprofessional looking website.

Is your website welcoming your potential clients and/or customers and transforming them into warm leads (or is it instantly scaring them away)? Continue reading

Week in Review: 22nd May 2014

Welcome to the Barefoot Basics Week in Review:

All Things Wellness & Abundance

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Week in Review: 6th February 2014

Get the latest insights and inspiration in small business and publishing through the Barefoot Basics Week in Review:

Interview with Rachel Kinscher of Visionary Group

Who are you? Rachel Kinscher – Integrated Marketer – Branding & Communication; Social Media Expert; Blogger and Mum!

I am in business with my partner – Visionary Group is our business. We specialise in getting businesses online.

At Visionary I manage our Blog (Visionary Thoughts) online store and Visionary membership including webinars and courses as well as a portfolio of clients.

I am currently Chair for Ballarat Business Women; Director of BREAZE Inc; parent representative on the University of Ballarat’s Children’s Centre Education Reference Group and on the organising committee of the Fiona Elsey Research Institute, Melbourne Cup Day Luncheon.

I dabble in property, and would love to do more!

My 2 year old completes my life!

What is your purpose in business? My passion within my business is in creating pathways and opportunities for women wanting to develop a business – particularly with an online presence. I want to enable businesses to embrace technology and the opportunities for running their own online business.

Continue to increase profitability; in order to fund other initiatives my partner and I would like to explore including property investment.

Visionary Logo with Rachel Kinscher Continue reading

Week in Review: 29th August

Get the latest insights and inspiration in small business and publishing through the Barefoot Basics Week in Review:

  • Businesswomen shine globally but invisible at home – The Age
  • Brisbane digital publishing start-up receives $785,000 in government and angel funding – Startup Smart
  • Mumpreneur profiles the experts in ultimate guide to combining motherhood and business – WhaTech
  • Rich Tales: Fifty Shades of green – self-published erotic author $95 million richer – Smart Company
  • Cookbook writer Jacqui Treagus seeks crowdfunding to publish a recipe book for backpackers – news.com.au
  • Queensland Literary Awards shortlist reflects thriving writing community despite publishing sector struggles – news.com.au
  • Seven West posts $70m loss – Yahoo7
  • Global monitor tips female entrepreneurs to shine – Dynamic Business

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Week in Review: 10th August

Get the latest insights and inspiration in small business and publishing through the Barefoot Basics Week in Review:

  • Financial woes dog South Australian publisher Era Publications who brought Hairy MacLary – Herald Sun
  • Stieg Larsson short story to be published next year – USA Today

Continue reading

Guest Post: Carlo Pandian – Web Startups – 10 Tips You Need To Know

Web startups are probably the easiest business to get off the ground. Low overheads, direct marketing and a potentially global marketplace makes them attractive and every year thousands of web-based businesses brave the shark-infested ocean of the Internet. So here are 10 tips to make sure your business floats, rather than sinking like a stone.

#1 – Focus your efforts

What’s the easiest problem your potential business could solve? Don’t try and do too much too soon. Focus your efforts instead on small, niche services – something that’s unique and that nobody else (or at least very few others) are offering.

#2 – Be individual

There are a million web design companies. There are a million online dating services. So don’t do what everyone else is doing – be individual. But don’t feel intimidated or disheartened just because someone a thousand miles away seems to have had the exact same idea for a business as you. It’s a big world and there’s probably room for everyone, but try and avoid oversubscribed markets or you’ll find yourself as a very tiny fish in a very big pond. Continue reading