Tag Archives: Social Media

Week in Review: 22nd May 2014

Welcome to the Barefoot Basics Week in Review:

All Things Wellness & Abundance

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Week in Review: 6th February 2014

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Interview with Rachel Kinscher of Visionary Group

Who are you? Rachel Kinscher – Integrated Marketer – Branding & Communication; Social Media Expert; Blogger and Mum!

I am in business with my partner – Visionary Group is our business. We specialise in getting businesses online.

At Visionary I manage our Blog (Visionary Thoughts) online store and Visionary membership including webinars and courses as well as a portfolio of clients.

I am currently Chair for Ballarat Business Women; Director of BREAZE Inc; parent representative on the University of Ballarat’s Children’s Centre Education Reference Group and on the organising committee of the Fiona Elsey Research Institute, Melbourne Cup Day Luncheon.

I dabble in property, and would love to do more!

My 2 year old completes my life!

What is your purpose in business? My passion within my business is in creating pathways and opportunities for women wanting to develop a business – particularly with an online presence. I want to enable businesses to embrace technology and the opportunities for running their own online business.

Continue to increase profitability; in order to fund other initiatives my partner and I would like to explore including property investment.

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Week in Review: 29th August

Get the latest insights and inspiration in small business and publishing through the Barefoot Basics Week in Review:

  • Businesswomen shine globally but invisible at home – The Age
  • Brisbane digital publishing start-up receives $785,000 in government and angel funding – Startup Smart
  • Mumpreneur profiles the experts in ultimate guide to combining motherhood and business – WhaTech
  • Rich Tales: Fifty Shades of green – self-published erotic author $95 million richer – Smart Company
  • Cookbook writer Jacqui Treagus seeks crowdfunding to publish a recipe book for backpackers – news.com.au
  • Queensland Literary Awards shortlist reflects thriving writing community despite publishing sector struggles – news.com.au
  • Seven West posts $70m loss – Yahoo7
  • Global monitor tips female entrepreneurs to shine – Dynamic Business

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ABOUT THE AUTHOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 10th August

Get the latest insights and inspiration in small business and publishing through the Barefoot Basics Week in Review:

  • Financial woes dog South Australian publisher Era Publications who brought Hairy MacLary – Herald Sun
  • Stieg Larsson short story to be published next year – USA Today

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Guest Post: Carlo Pandian – Web Startups – 10 Tips You Need To Know

Web startups are probably the easiest business to get off the ground. Low overheads, direct marketing and a potentially global marketplace makes them attractive and every year thousands of web-based businesses brave the shark-infested ocean of the Internet. So here are 10 tips to make sure your business floats, rather than sinking like a stone.

#1 – Focus your efforts

What’s the easiest problem your potential business could solve? Don’t try and do too much too soon. Focus your efforts instead on small, niche services – something that’s unique and that nobody else (or at least very few others) are offering.

#2 – Be individual

There are a million web design companies. There are a million online dating services. So don’t do what everyone else is doing – be individual. But don’t feel intimidated or disheartened just because someone a thousand miles away seems to have had the exact same idea for a business as you. It’s a big world and there’s probably room for everyone, but try and avoid oversubscribed markets or you’ll find yourself as a very tiny fish in a very big pond. Continue reading

Week in Review: 3rd August

Get the latest insights and inspiration in small business and publishing through the Barefoot Basics Week in Review:

  • Adelaide Author Derek Pedley Nominated for National Crime Writing Prize in Ned Kelly Awards – The Advertiser
  • Fairfax Reverses Ban on Ads Promoting The Book Killing Fairfax – The Daily Telegraph
  • How Crowd Funding Changes the Publishing Landscape For Authors – CrowdSourcing.org
  • The Millennial Method of Publishing? Do It Yourself! – Forbes

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Week in Review: 27th July

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Week in Review: 20th July

Get the latest insights and inspiration in small business and publishing through the Barefoot Basics Week in Review:

  • JK Rowling’s book ruse is a cautionary tale for unknown authors – The Guardian
  • Northern & Shell sells OK! Australia to Bauer Media – Media Week
  • Online publishing claims book supplier – The West
  • Ninemsn splits IT between Amazon, Hostworks – IT News
  • Business women shine globally but invisible at home – The Sydney Morning Herald
  • Australia’s number one place to work – Ninemsn
  • Transform your hobby into a business – News.com.au
  • Staying local is the key to small business – The Advocate
  • Lonely Planet slashes jobs at its Melbourne headquarters – The Australian
  • oOh! sells off mobile billboard business – AdNews

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The Seven (Deadly) Sins to Avoid When Marketing Your Book

(Deadly) Sin #1: Marketing, What Marketing?

It sounds simple right, since MARKETING sells books but it is not uncommon to be privy to a conversation with an author who vents their frustration at having 90% of their printed books sitting in their garage (months after it was printed), they can’t land a distributor and ask what have they done wrong? The blank face and awkward silence when I ask what marketing activity they have undertaken followed by a bashful ‘I have a website’ provides both of us with the answer. Marketing SELLS books – develop a 12-month marketing plan that will take you through the writing, production, launch and post launch stages of your book publishing journey.

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