Tag Archives: Self Publishing Tips

Week in Review: 3rd August

Get the latest insights and inspiration in small business and publishing through the Barefoot Basics Week in Review:

  • Adelaide Author Derek Pedley Nominated for National Crime Writing Prize in Ned Kelly Awards – The Advertiser
  • Fairfax Reverses Ban on Ads Promoting The Book Killing Fairfax – The Daily Telegraph
  • How Crowd Funding Changes the Publishing Landscape For Authors – CrowdSourcing.org
  • The Millennial Method of Publishing? Do It Yourself! – Forbes

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Diary of a Business Geek: Make Your Spine Count

After a whirlwind first half the month (March) driving up and down the coast between Noosa and Tweed Heads multiple times, I gained a crash course in respecting your body.

Whilst I love yoga and pilates during the hightail and whirlwind first half of the month they slipped to the side whilst I slotted in work and working on my business in between my time on the road.

The later half of March I paid my price, having spent camped out on my hallway or lounge room floor stretching my body and spine. Listening to each vertebrae needing to click itself into place.

The worst moment knowing that I would struggle to drive home from Noosa as the knot in my hips was so bad that I could barely negotiate the clutch and gears – I spent the next 5 hours stretching out the pain.

I had flash backs to my mother shattering her discs, only years older than I am now and being out of action for months – fear set deeply in. The kind-hearted advice from my Dr Brother of what signs to look for didn’t help either.

But with an ongoing plan to regain the strength and tone to the muscles in my back – two weeks on my back is ‘back’ on track.

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Week in Review – 2nd December

Looking to be inspired by innovative entrepreneurs or interested in finding out what is happening within the self, indie and magazine publishing industry from all corners but don’t have time to read every Google alert?

The Barefoot Basics Week in Review has been collated for you:

If you like this post or have further news to share, join us on Facebook!

ABOUT THE AUTHOR: ROCHELLE STONE IS THE MARKETING, SOCIAL MEDIA AND PUBLISHING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESS OWNERS, SOLOPRENEURS AND SELF-PUBLISHED AUTHORS ACROSS THE SUNSHINE COAST, BRISBANE, SYDNEY, CAMPBELLTOWN AND WOLLONGONG REGIONS.

Week in Review – 22nd July

With love of books, business development and innovation, for the purpose of sharing (and caring), here are the key trends and latest publishing industry information from this week:

ABOUT THE AUTHOR: ROCHELLE STONE IS THE MARKETING, SOCIAL MEDIA AND PUBLISHING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESS OWNERS, SOLOPRENEURS AND SELF-PUBLISHED AUTHORS ACROSS THE SUNSHINE COAST, BRISBANE, SYDNEY, CAMPBELLTOWN AND WOLLONGONG REGIONS.

The Insider’s Guide: Building Your Distribution Model

With an established online platform your success as an Author will be as a sustained result of marketing & pr activity, audience engagement and business development on & offline.

Through delivering quality content consistently, with keywords that will organically grow your audience base. And by understanding who your target audience is, their buying cycles, needs and habits, you will be able to build a distribution model accordingly.

The greater the investment of your time and energy pre to post book launch, the greater the return on investment that you will receive through book sales and associated monestised business opportunities.

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Creating Your Book Marketing Plan – Part Four

Missed Part One, Two or Three?

Create your online foundation

The key is to keep your message and branding streamlined and to keep the content relevant and updated frequently.

So what are the basic foundation pieces of your online platform?

  1. Blog-Based Website – Structure your sitemap to include pages such as About The Author, Services & Programs, Testimonials, E-Commerce/Shop, Media Mentions, Newsletter Subscription and Contact Details.
  2. Social Media Accounts – Use Facebook, Twitter, LinkedIn, Pinterest and YouTube to strengthen your online presence and as tools for audience, development, engagement, value add and no (or low) cost marketing initiatives. To increase engagement from your site to social media profiles include a call to action from the home page of your site and enable content sharing widgets or plugins for posts and articles.
  3. 90-Day Strategy – Set key success identifiers for engagement and return on investment. Plan and engagement your information delivery across all social media platforms and website to ensure consistency in delivery.

The key is to be clear with your vision and to be authentic when delivering content.

ABOUT THE AUTHOR: ROCHELLE STONE IS THE MARKETING, SOCIAL MEDIA AND PUBLISHING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESS OWNERS, SOLOPRENEURS AND SELF-PUBLISHED AUTHORS ACROSS THE SUNSHINE COAST, BRISBANE, SYDNEY, CAMPBELLTOWN AND WOLLONGONG REGIONS.

Interview with Lee-Anne Peters – Author of Temple of Balance

Temple of Balance - Lee Anne Peters

What value has Self-Publishing a book had to your business?
Doubling my business income over 12 months – It’s also helped provide credibility, and spread the word of my business (which is not mainstream).

Has Self-Publishing been an effective lead generation strategy?
Absolutely!

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Creating Your Book Marketing Plan – Part Three

Have you missed Creating Your Book Marketing Plan Part One & Two?

Your online platform will play a vital role when building your profile as an Author, through:

  1. Being a visual representation of you and your brand, opening the door to attracting your target market and client base.
  2. As a tool of engagement, this is your opportunity to provide value to your audience pre-purchase, building trust and credibility through the content that you offer.
  3. Being a showcase of your career, portfolio (if in the creative fields) and client achievements. Provide insights into your achievements such as business awards or media mentions. The key is to build awareness and trust.

Your online platform will be a fundamental section of your marketing plan as it is the #1 means to building your database, one of the earliest steps into your sales funnel and a visual board that will attract further opportunities, whether as new clients, new partnerships or media alliances.

In Part Four of the Creating Your Book Marketing Plan, we will look at the foundation pieces  of your online platform, join us Facebook to find out more.

ABOUT THE AUTHOR: ROCHELLE STONE IS THE MARKETING, SOCIAL MEDIA AND PUBLISHING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESS OWNERS, SOLOPRENEURS AND SELF-PUBLISHED AUTHORS ACROSS THE SUNSHINE COAST, BRISBANE, SYDNEY, CAMPBELLTOWN AND WOLLONGONG REGIONS.