Everybody has a story to tell and for the majority of potential clients that seek you out online, they are looking beyond basic information resources and towards testimonials and client case studies. They want to see the results that you have achieved for your clients and how this can be applied to them.
One way to structure your Client Case Study is to highlight the Business Challenge, The Result and an Overview of how this was achieved.
What is your story?Write it, share it and celebrate your journey. Link up to our post on Facebook to share your journey.
ABOUT THE AUTHOR: ROCHELLE STONE IS THE MARKETING, SOCIAL MEDIA AND PUBLISHING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESS OWNERS, SOLOPRENEURS AND SELF-PUBLISHED AUTHORS ACROSS THE SUNSHINE COAST, BRISBANE, SYDNEY, CAMPBELLTOWN AND WOLLONGONG REGIONS.
The process of writing your book doesn’t end with completing your manuscript, nor when you sign off on the final edits, cover design nor typesetting…
Even before your book heads off to print, you (the Author) should be investing a few hours per day cleverly crafting and executing a strategic marketing plan, that will carry your book forward into the hands of your target audience.