Category Archives: Industry News

{Week in Review} 25th January 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Wellness & Women in Business

  • Mums making it work – Newcastle Herald
  • Fancy a roast like mum makes? – The Age
  • New faces of fiction 2015 – Guardian
  • At last, those annoying tomwaterhouse.com ads will be gone as global giant kills the brand – News.com.au
  • The rise and rise of branded journalism – Artshub
  • Social Media Marketing Trends for 2015 – Everything PR
  • Hard-copy books back on the rise as e-book and e-reader sales stagnate – Sydney Morning Herald
  • Marketing spend set to grow in 2015 but budget constraints Australia’s top issue – Marketing Mag
  • Talking Business With Michelle Bridges – Marie Claire
  • Facebook knows you better than your friends do – Sunshine Coast Daily
  • Create your own new job – Sydney Morning Herald
  • Gail Kelly is stepping down, leaving an incredible legacy for other women at the top – News.com.au
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 12th January 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Wellness & Women in Business

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 29th December 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Confessions of a ghostwriter: How mystery authors shape our bookshelves – News.com.au
  • Vietnamese restaurant MissChu: behind the rise and fall of Nahji Chu – Sydney Morning Herald
  • Fairfax Media announces specialist regional and rural sales unit – mUmBRELLA
  • NewsLifeMedia to take charge of Delicious magazine brand from ABC – mUmBRELLA
  • Email Marketing Should Remain Top Priority for Small Business Owners – Forbes
  • Judy Blume to publish first novel for adults in 16 years – Guardian
  • Government give and take to the struggling book industry – Sydney Morning Herald
  • 5 Marketing Trends That Didn’t Go Well in 2014 – Entrepreneur
  • How Facebook Custom Audiences Can Increase Sales – Small Business Trends
  • The Biggest Business Fails of 2014 – Entrepreneur
  • From stars to scandals, a huge year in fashion – News.com.au
  • Paleo advocate Pete Evans accused of deleting critical posts on Facebook – The Age
  • Social media must know trends for 2015 – Online Social Media
  • Meet the new network investing in female-led businesses – Smart Company
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 11th November 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 24th November 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Why today is the day to celebrate female entrepreneurs around the world – Women’s Agenda
  • Xero targets start-up appeal – The Australian
  • Marie Claire editor Jackie Frank confirms she’s stepping down after almost 20 years – News.com.au
  • The Quarto Group consolidates Australia and New Zealand distribution with Allen & Unwin Group – Quarto
  • Woo Me: An Acquisitions Editor Spills All on Book Proposals – Writenonfictionnow.com
  • Forget the Monday blues, Coast business owners are smiling – The Satellite
  • Google silent on impact of global Doubleclick outage of Australian publishers – mUmBRELLA
  • Seven West’s Pacific Magazines to axe 14 execs in revamp – The Australian
  • Children’s Book Publisher Ladybird Drops Gender Branding – B&T Weekly
  • From little things big things grow – Sydney Morning Herald
  • Meet the hottest tech companies around – Sydney Morning Herald
  • Fashion victims? How clothes took over our art galleries – The Conversation
  • SAM-DUNK: Sunrise and Shine as Sam Armytage silences detractors with new book – News.com.au
  • Cosmetic Mogul Bobbi Brown Bringing Her Success Secrets To Australia – Business Review Australia
  • The dark side of outsourcing – Sydney Morning Herald
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 13th November 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 30th October 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Queensland women fly high at Telstra business awards – Courier Mail
  • Programs to help women relaunch careers plummeted during recession – The Washington Post
  • Babies, business and gender – The Age
  • Sons no longer the natural successor to family business – SMH
  • Women urged to consider superannuation to avoid a crisis in retirement – Courier Mail
  • Can social media platforms replace a business website? – The Guardian
  • Kids’ book on struggles of FIFO families sellout success – Sunshine Coast Daily
  • Young entrepreneurs, charities embrace crowdfunding – The Australian
  • Launch of Twitter Ads service in Australia important step to engaging local SMEs – StartUpSmart
  • Paleo Cafe co-founder takes out an AusMumpreneur award – Hospitality Magazine
  • Kris Jenner’s cookbook savaged: ‘Eat the book itself, it will taste better’ – News.com.au
  • The evolution of Australia’s entrepreneurial culture: 25 years of BRW Fast 100 – BRW
  • Voyage around a dynamic father lets the son shine, too – The Australian
  • Want to win an award to increase your restaurant’s earnings by up to $1 million? The secret might be quality, handmade produce – Smart Company
  • 100 women with great business ideas – Women’s Agenda
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Wellness} Week in Review 30th September 2014

Welcome to the Barefoot Basics Week in Review:

All Things Health & Wellness:

  • Bio-individuality: The new and simpler health philosophy – News.com.au
  • Celebrity chef Pete Evans is left boiling after his controversial Caveman diet cops a serve – News.com.au
  • I’m Coming Out of the (Water) Closet – Huffington Post
  • MasterChef and My Kitchen Rules hosts ‘not qualified to give dietary advice’ – The Guardian
  • The FODMAP Content of Coconut Water – FODMAP Life

Week in Review: 28th September 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

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ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 21st September 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Shedding ‘mumpreneur’: the entrepreneurs ahead of the game and embracing the digital age – Women’s Agenda
  • Canberra’s Mumpreneurs running the show – Canberra Times
  • How to Successfully Self-Publish – Huffington Post
  • Self-publish and be damned – NZ Herald
  • The Australian designer self-publishing guide – Desktop
  • There can be no cause more wordy than a ‘mumpreneur’ ban – Daily Telegraph
  • Former corporate finds niche in handmade resurgence – Dynamic Business
  • AIM Marketing’s Top 7 Start-up Tips for Female Entrepreneurs – Digital Journal
  • 5 Reasons Why Your Self-Published Book Isn’t Selling – Huffington Post
  • Fairfax Media eyes bigger stake in Metro Media Publishing – Sydney Morning Herald
  • The latest message for female writers – don’t think, just spill – Huffington Post

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.