Category Archives: Industry News

{Week in Review} 7th July 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Five secrets behind the female entrepreneurs smashing it online – Smart Company
  • Ina Garten On How To Run A Business And Do What You Love – Forbes
  • Lush wins retailer of the year: $36 million in turnover all through word-of-mouth advertising  – Smart Company
  • Why Adults Are Getting into Coloring Books- Time.com
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 30th June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Mel Grieg made a phone call that would totally rip her life apart – News.com.au
  • Peta Credlin hits out at ‘blokey’, ‘exclusionary’ culture in Canberra – News.com.au
  • Olympian adds to pressure on Government to follow US lead and legalise gay marriage – Courier Mail
  • Target caught ripping off design from Melbourne business Peaches and Keen for children’s clothing – ABC News
  • Sarina Russo Job Access opens offices in Western Sydney including Struggle Street area of Mt Druitt – News.com.au
  • Nutritionist Cyndi O’Meara says mothers are changing the future of food – Adelaide Advertiser
  • How a Revlon marketer rebelled and built a $2m organic cosmetics business – BRW
  • 2018: The year of publishing women only – Sydney Morning Herald
  • Dear Australia Post, here’s 4 reasons you lost my $100k-a-year account – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 23rd June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Life after a Shark Tank deal: Fly Babee founder and Janine Allis tell – BRW
  • Smaller tenants are sharing space in Sydney’s office towers – BRW
  • Before cooking was fashionable there were these books – News.com.au
  • Shoes of Prey walks, new HQ is Los Angeles – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 16th June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Bullied US teen Kyemah McEntyre gets revenge in prom dress – News.com.au
  • Suzanne Corso book: Hello Hollywood reveals ups and downs of New York survival – News.com.au
  • E-book pirate party ends in UK as Australia mulls own site-blocking legislation – Sydney Morning Herald
  • Why I am breaking up with the Wellness Industry – James Lonergan
  • Noosa Food and Wine Festival future at risk – Sunshine Coast Daily
  • Holy smokes! Actress Jessica Alba talks about how she built a $1 billion business empire in four years – News.com.au
  • Thermomix crisis: hire a crisis manager, and other lessons from founder Grace Mazur – BRW
  • Bianca Spender on risk taking and celebrating – Vogue
  • This 23-year-old ditched her blog and began writing her memoir on Instagram — now 300,000 people are reading it – Business Insider
  • Invent your own TAFE course, and other survival hacks from Wollongong toolbelt manufacturer Buckaroo – BRW
  • The Benefits Of Mentoring: Successful Female Entrepreneurs Tell It Like It Is – The Carousel
  • Mistaken for a waitress: what happens when a woman owns a restaurant – Sydney Morning Herald
  • How a little black dress propelled Sacha Drake to the US – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 2nd June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • The definitive guide for Australian start-ups – Business Spectator
  • Print advertising tipped to make up just 5% of total spend by 2019 – The Guardian
  • The war marketing can never win – Event
  • Hashtag Marketing: Trends, Tools and Tips – Flip The Media
  • How Wollongong’s iAccelerate stopped ‘paying lip service’ to women entrepreneurs and closed in on 50/50 – BRW
  • Why I Thanked My Boss For Firing Me – Forbes
  • Amazon poaches Etsy sellers for secretive new business – Albany Business Review
  • How Two Aussie Girls Get Their ‘Yes’ From Richard Branson – Forbes
  • Emerging writers prize launched by Hachette and Guardian Australia – The Guardian
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 18th May 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Woolworths snaps up a 25 per cent stake in Aussie online beauty leader Adore Beauty – News.com.au
  • Fifty Shades of Grey publisher Amanda Hayward faces $10 million payout – Brisbane Times
  • Stars that were rejected by drama school – News.com.au
  • From ‘mumpreneur’ to ‘lipstick entrepreneur’, why do we feminise work? – The Guardian
  • Serious women’s mag disrupts publishing model – Arts Hub
  • Australian women killing it in the tech start-up space – Women’s Agenda
  • 4 Ways To Drive Opportunities To Your Company With Executive Branding – Forbes
  • Bye-Bye to These 10 Web Design Trends – Marketing Profs
  • Maggie Beer’s recipe for success: baking for people you love – Sunshine Coast Daily
  • Freelance or full-time? Five questions to help your business decide – BRW
  • ‘We’re all doomed’: Jim’s Mowing founder Jim Penman – BRW
  • Off to a running start – Sydney Morning Herald
  • Literary prize brings on Stella result for Emily Bitto – AFR
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 29th April 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Alannah Hill planned to keep her cancer a secret – then she changed her mind – Brisbane Times
  • Estee Lauder’s granddaughter Aerin Lauder creates her own lifestyle and beauty brand, Aerin Beauty – News.com.au
  • Science Babe takedown of Food Babe causes online stir – Sydney Morning Herald
  • Mercedes-Benz Fashion Week Australia founder Simon Lock reflects on the first show 20 years ago – News.com.au
  • ‘A mistake': Richard Branson slams Yahoo’s work from home ban – Sydney Morning Herald
  • Personal trainer Steven Evans in legal stoush with model he claims imploded fitness business – News.com.au
  • Belle Gibson cancer confession sparks fury – News.com.au
  • Elon Musk’s first wife explains what it takes to become a billionaire – Business Insider
  • The secret ingredients producers use to cook-up MasterChef that viewers don’t realise – News.com.au
  • ‘I walked to his side of the desk and said I’m going to be here one day, so may as well sit here now': Brazen entrepreneur who earned $40M in four years… and pitched to Richard Branson while holidaying on Necker Island – Daily Mail
  • 7 PR Trends to Watch Out for in 2015 – PR Newser
  • Amazon Pays $450,000 A Year To This Self-Published Writer – Forbes
  • 13-Year-Old CEO Moziah Bridges Builds $200,000 Business – BET
  • Twitter switches on to advertising market – The Australian
  • How Etsy became a crafty little earner: The online market has been floated for £1.2bn, but can craft and capitalism coexist? – The Independent
  • How to Build a Successful Startup and Keep It Afloat – Entrepreneur
  • WordPress quickly patches second critical vulnerability – PC World
  • Extraordinary businesswomen say it’s OK to ask for help – Sydney Morning Herald
  • ‘I know people will be shocked by Belle Gibson’s story, but I’m angry’ – News.com.au
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 8th April 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Ashy Bines fearing trolls after discovery of at least 10 ripped-off recipes in her clean-eating plan – News.com.au
  • Brow Bar owner beats French billionaire – Courier Mail
  • The female entrepreneur with a billion dollar business plan – Smart Company
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 1st April 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 25th March 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • 21 tips from small businesses that are killing it – News.com.au
  • Coolest online influencers share their secrets to six-figure success – News.com.au
  • Why do we listen to celebrity nutrition advice? – Brisbane Times
  • Would you tell everyone how much you earn? – News.com.au
  • The Hoopla is closing but it didn’t fail. The market failed smart women – The Guardian
  • Rare Birds Wants To Create 1 Million Female Entrepreneurs – Forbes
  • Bauer, News prepare to launch websites for intelligent women – The Australian
  • U on Sunday: Jane Lu, millionaire entrepreneur, reveals one piece of advice for success – Courier Mail
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.