Category Archives: Industry News

{Week in Review} 30th June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Mel Grieg made a phone call that would totally rip her life apart – News.com.au
  • Peta Credlin hits out at ‘blokey’, ‘exclusionary’ culture in Canberra – News.com.au
  • Olympian adds to pressure on Government to follow US lead and legalise gay marriage – Courier Mail
  • Target caught ripping off design from Melbourne business Peaches and Keen for children’s clothing – ABC News
  • Sarina Russo Job Access opens offices in Western Sydney including Struggle Street area of Mt Druitt – News.com.au
  • Nutritionist Cyndi O’Meara says mothers are changing the future of food – Adelaide Advertiser
  • How a Revlon marketer rebelled and built a $2m organic cosmetics business – BRW
  • 2018: The year of publishing women only – Sydney Morning Herald
  • Dear Australia Post, here’s 4 reasons you lost my $100k-a-year account – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 18th May 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Woolworths snaps up a 25 per cent stake in Aussie online beauty leader Adore Beauty – News.com.au
  • Fifty Shades of Grey publisher Amanda Hayward faces $10 million payout – Brisbane Times
  • Stars that were rejected by drama school – News.com.au
  • From ‘mumpreneur’ to ‘lipstick entrepreneur’, why do we feminise work? – The Guardian
  • Serious women’s mag disrupts publishing model – Arts Hub
  • Australian women killing it in the tech start-up space – Women’s Agenda
  • 4 Ways To Drive Opportunities To Your Company With Executive Branding – Forbes
  • Bye-Bye to These 10 Web Design Trends – Marketing Profs
  • Maggie Beer’s recipe for success: baking for people you love – Sunshine Coast Daily
  • Freelance or full-time? Five questions to help your business decide – BRW
  • ‘We’re all doomed’: Jim’s Mowing founder Jim Penman – BRW
  • Off to a running start – Sydney Morning Herald
  • Literary prize brings on Stella result for Emily Bitto – AFR
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 29th April 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Alannah Hill planned to keep her cancer a secret – then she changed her mind – Brisbane Times
  • Estee Lauder’s granddaughter Aerin Lauder creates her own lifestyle and beauty brand, Aerin Beauty – News.com.au
  • Science Babe takedown of Food Babe causes online stir – Sydney Morning Herald
  • Mercedes-Benz Fashion Week Australia founder Simon Lock reflects on the first show 20 years ago – News.com.au
  • ‘A mistake': Richard Branson slams Yahoo’s work from home ban – Sydney Morning Herald
  • Personal trainer Steven Evans in legal stoush with model he claims imploded fitness business – News.com.au
  • Belle Gibson cancer confession sparks fury – News.com.au
  • Elon Musk’s first wife explains what it takes to become a billionaire – Business Insider
  • The secret ingredients producers use to cook-up MasterChef that viewers don’t realise – News.com.au
  • ‘I walked to his side of the desk and said I’m going to be here one day, so may as well sit here now': Brazen entrepreneur who earned $40M in four years… and pitched to Richard Branson while holidaying on Necker Island – Daily Mail
  • 7 PR Trends to Watch Out for in 2015 – PR Newser
  • Amazon Pays $450,000 A Year To This Self-Published Writer – Forbes
  • 13-Year-Old CEO Moziah Bridges Builds $200,000 Business – BET
  • Twitter switches on to advertising market – The Australian
  • How Etsy became a crafty little earner: The online market has been floated for £1.2bn, but can craft and capitalism coexist? – The Independent
  • How to Build a Successful Startup and Keep It Afloat – Entrepreneur
  • WordPress quickly patches second critical vulnerability – PC World
  • Extraordinary businesswomen say it’s OK to ask for help – Sydney Morning Herald
  • ‘I know people will be shocked by Belle Gibson’s story, but I’m angry’ – News.com.au
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 8th April 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Ashy Bines fearing trolls after discovery of at least 10 ripped-off recipes in her clean-eating plan – News.com.au
  • Brow Bar owner beats French billionaire – Courier Mail
  • The female entrepreneur with a billion dollar business plan – Smart Company
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 1st April 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 25th March 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • 21 tips from small businesses that are killing it – News.com.au
  • Coolest online influencers share their secrets to six-figure success – News.com.au
  • Why do we listen to celebrity nutrition advice? – Brisbane Times
  • Would you tell everyone how much you earn? – News.com.au
  • The Hoopla is closing but it didn’t fail. The market failed smart women – The Guardian
  • Rare Birds Wants To Create 1 Million Female Entrepreneurs – Forbes
  • Bauer, News prepare to launch websites for intelligent women – The Australian
  • U on Sunday: Jane Lu, millionaire entrepreneur, reveals one piece of advice for success – Courier Mail
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 18th March 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • BRW Rich Women list: Who are Australia’s wealthiest self-made women? – News.com.au
  • The 7 problems with your professional bio, and how to fix them – BRW
  • Fifty shades of Jaid: How erotica novelist who found the internet’s G-spot lost her crown – News.com.au
  • Bethenny Frankel on how to become a self-made millionaire – News.com.au
  • ‘Pete Evans, you have really pissed me off’ – News.com.au
  • George Brandis says bloggers won’t be covered by metadata amendments – News.com.au
  • Time raises hell over Hillary Clinton cover – News.com.au
  • Fitness guru Kayla Itsines is gearing up for a world tour – News.com.au
  • Belle Gibson’s book publisher never verified cancer survivor’s health claims – The Guardian
  • How one author raised $11,000 to publish the book that has since helped nearly triple his income – Business Insider
  • Deborah Thomas says goodbye to Bauer Media – Daily Telegraph
  • How to make your first million – Sydney Morning Herald
  • The Top 5 Reasons Startups Fail – Forbes
  • Etsy CEO Says IPO, Mass Production Won’t Ruin Website’s ‘Handmade Ethos’ – ABC News
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 5th March 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Self-publishing sites help writers get the word out – Sydney Morning Herald
  • Entrepreneur looks to inspire women – Yahoo.com.au
  • What could a million women do? How Jo Burston is inspiring women in business – Women’s Agenda
  • Gerry Reynolds’ Medium Rare takes Qantas in flight magazine contract from Bauer Custom – mUmBRELLA
  • Family farewells Jessica Ainscough with heartfelt tribute – Sunshine Coast Daily
  • 4 Marketing Lessons From Pop-Culture Writer Shea Serrano – Entrepreneur
  • University of Queensland Press rejects publishing Campbell Newman’s book because of axing of literary awards – Courier Mail
  • Why a longtime Etsy seller decided to shut down her store – Business Insider Australia
  • How loyalty killed marketing – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 24th February 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Freelancer chases revenue growth – BRW
  • Entrepreneurship program to give young their own careers – Sunshine Coast Daily
  • Supre heir’s bid to clean up fashion – BRW
  • 15 tips for public speaking that apply to shining at work, and just about everywhere else – Danielle LaPorte
  • How to Edit and Proofread Your Way Around the World – Global English Editing
  • What happened to teenagers paid to drop out of university? – News.com.au
  • 5 Ways to Make Your Blogging Life Easier – ProBlogger
  • Why being voted off MasterChef was the best thing to happen to Marion Grasby – BRW
  • Mothers can get what they want when they return to work – News.com.au
  • Why Australia needs a First Business Grant scheme – Smart Company
  • Noa Mintz’s Nannies by Noa looks set to earn the 15-year-old millions – News.com.au
  • Is it all over for eBay? – The Age
  • Family business Senso is a quiet achiever of the Australian fashion industry – News.com.au
  • Does the Greengrocer’s Diet hold the key to long term weight loss and better health? – News.com.au
  • 5 Steps to Building Smarter PR Campaigns – PR News
  • The 8 Golden Rules of Writing Great Press Releases – PR Newswire
  • Why the paleo diet is all wrong: Cavemen ate gluten, says scientist – News.com.au
  • Arlington woman wins ‘Fifty Shades of Grey’ lawsuit – Star-Telegram
  • Bauer fails to stop Mamamia launch – The Australian
  • Angel on mission to fund the female brain – The Australian
  • So You Want to Write a Business Book – Entrepreneur
  • Is ‘set and forget’ marketing dead? – Smart Company
  • Top 10 Trends for Small Business in 2015 – Huffington Post
  • 6 Fempreneurs Who Built a Business From Their Backpack – Huffington Post
  • Josh Goot stands by business choices as his label enters voluntary administration – Sydney Morning Herald
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST, QUEENSLAND AND THE GLOBE.

{Week in Review} 2nd February 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Shark Tank’s Naomi Simson: ‘Make your own millions, don’t marry it’ – News.com.au
  • Work-from-homers outdo deskbound colleagues in major experiment – BRW
  • How a typo destroyed 124-year-old company Taylor & Sons – News.com.au
  • How a two-week-old beauty brand scored a two-year deal with Sephora – BRW
  • Kit Willow Podgornik back with new label KITX two years after being fired from Willow, the brand she founded – Daily Telegraph
  • How entrepreneurs can survive a food fad fizzling out – BRW
  • Crowd control: crowdfunding tips for authors and publishers – Publishing Arts Hub
  • 6 Content Marketing Strategies for Small, Medium & Large Businesses – Business 2 Community
  • Why the Rise of DIY Business Tools Is Good for Women Business Owners – Huffington Post
  • 33 Graphic Resource Tools To Create Stunning Visual Content – List.ly
  • Champagne police pursue wine entrepreneur Jayne Powell – BRW
  • Your free design will end up in the trash – The Nu School
  • The Art of Aggressive Social Sharing – Harvard Business Review
  • 7 Ways to Score with Content Marketing – Huffington Post
  • Amazon.com Announces Fourth Quarter Sales up 15% to $29.33 Billion – Business Wire
  • More brand-funded TV emerging as Ten renews focus – BRW
  • With PR people outnumbering journalists 5 to 1, here’s how to get your story noticed – BRW
  • From one supplier to 20: how Elle Roseby is turning Supre around – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.