Category Archives: Industry News

{Week in Review} 30th August 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Huffington Post appoints television presenter Lisa Wilkinson as editor-at-large – Sydney Morning Herald
  • Ten Aussie politicians who grew up with or ran small businesses – Smart Company
  • Lessons from promoter Michael Gudinski, the unheralded feminist who got the better of Murdoch – BRW
  • Aussie Farmers Direct faces more challenging headwinds as it heads into second decade – BRW
  • Party plan = pyramid schemes? – Sydney Morning Herald
  • Nine sells Willoughby offices to Hong Kong property group for $147.5 million – Sydney Morning Herald
  • 5 Things All Authors Must Know About Book Publishing in the Digital Age – Huffington Post
  • A full-time job is a huge risk – Brisbane Times
  • Seafolly’s expansion plans with LVMH could earn it a place in the sun – Financial Review
  • Megan Gale’s $4 million business dilemma – BRW
  • Fifty Shades of Grey publisher Amanda Hayward ordered to pay $10 million – Sydney Morning Herald
  • Designing a new market for printed books – Financial Review
  • How This Woman is Revolutionizing a $40 Billion Industry – Huffington Post
  • How a brush with fame built Fiona Neale a $2m cosmetics business – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 14th August 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Thinking of Quitting Blogging? What Dooce Did Next – ProBlogger
  • News Corp loss and Fairfax decline highlight media struggle – ABC
  • Australian entrepreneurs look to strike it rich – Business Spectator
  • Australian couple cop $15,000 Facebook defamation bill – Sydney Morning Herald
  • Rural romance pioneer – The Land
  • 3 Reasons Why You Should Co-Author A Book – Huffington Post
  • Shades of a craze as adults get colouring – The Australian
  • Why Canberra has the best bookshop culture in Australia – Sydney Morning Herald
  • Meet the woman investing millions in female startups – Women’s Agenda
  • How a pair of successful businesswomen helped connect others in proven start-ups – Financial Review
  • Stop Telling Me to Quit Facebook – Huffington Post
  • ‘I took six months to tell investors’: Sarah Hamilton on falling pregnant while launching her gifting startup Bellabox – BRW
  • Business Schools Pledge $20M To Boost Opportunities For Women In Business – Business Because
  • Social media influencers turning brands down more often – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 7th August 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Jane Birkin handbags Hermès – but can she get her name back? – The Guardian
  • Need a job? Sunshine Coast Job Show to fight unemployment – Sunshine Coast Daily
  • From Seed To Skin – Collective Hub
  • How to get more Instagram followers – News.com.au
  • Base Body Babes may lose 560,000 Instagram followers after their account was hacked – Sydney Morning Herald
  • Take a Look Into J.K. Rowling’s Mind! – The Reader’s Nook
  • How your bad grammar loses you money – Taleist
  • The social media secrets of Gen Y – Sydney Morning Herald
  • Booktopia nabs Bookworld as IPO prospects brighten – BRW
  • So what career path should you take in 2015? – Sunshine Coast Daily
  • GWYNETH PALTROW GOES TO MARKET – Fast Company
  • Undercover: Lantern books dim but illustrated books market shines on – Sydney Morning Herald
  • Five secrets behind the female entrepreneurs smashing it online – Smart Company
  • Ina Garten On How To Run A Business And Do What You Love – Forbes
  • Lush wins retailer of the year: $36 million in turnover all through word-of-mouth advertising  – Smart Company
  • Why Adults Are Getting into Coloring Books- Time.com
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 31st July 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Why aren’t councils supporting start-ups? – Sydney Morning Herald
  • 3 Ways Your Body Is Telling You to Go for your Dreams! – Huffington Post
  • Why Matt Barrie and Naomi Simson are both wrong about women at SydStart – BRW
  • Mums can now land $5k for their work-from-home businesses – She Knows
  • Why I have a reverse mentor – The Age
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 24th July 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Cooking for copyright – Arts Hub
  • Harper to publish YouTube star Jamie Curry – The Bookseller
  • Target, Cotton On and Kmart accused of copying small designers – Perth Now
  • 10 Reasons Why Influencer Marketing is the Next Big Thing – Social Times
  • “Why Does It Take So long for Your Book to Come Out if You’ve Already Written It?” – Huffington Post
  • Women in tattoo industry are pushing boundaries and shaking stereotypes – Courier Mail
  • The rise of the Etsy-preneurs – BRW
  • Placenta jewellery anyone? How to do marketing for taboo products – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 30th June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Mel Grieg made a phone call that would totally rip her life apart – News.com.au
  • Peta Credlin hits out at ‘blokey’, ‘exclusionary’ culture in Canberra – News.com.au
  • Olympian adds to pressure on Government to follow US lead and legalise gay marriage – Courier Mail
  • Target caught ripping off design from Melbourne business Peaches and Keen for children’s clothing – ABC News
  • Sarina Russo Job Access opens offices in Western Sydney including Struggle Street area of Mt Druitt – News.com.au
  • Nutritionist Cyndi O’Meara says mothers are changing the future of food – Adelaide Advertiser
  • How a Revlon marketer rebelled and built a $2m organic cosmetics business – BRW
  • 2018: The year of publishing women only – Sydney Morning Herald
  • Dear Australia Post, here’s 4 reasons you lost my $100k-a-year account – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 23rd June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Life after a Shark Tank deal: Fly Babee founder and Janine Allis tell – BRW
  • Smaller tenants are sharing space in Sydney’s office towers – BRW
  • Before cooking was fashionable there were these books – News.com.au
  • Shoes of Prey walks, new HQ is Los Angeles – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 16th June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Bullied US teen Kyemah McEntyre gets revenge in prom dress – News.com.au
  • Suzanne Corso book: Hello Hollywood reveals ups and downs of New York survival – News.com.au
  • E-book pirate party ends in UK as Australia mulls own site-blocking legislation – Sydney Morning Herald
  • Why I am breaking up with the Wellness Industry – James Lonergan
  • Noosa Food and Wine Festival future at risk – Sunshine Coast Daily
  • Holy smokes! Actress Jessica Alba talks about how she built a $1 billion business empire in four years – News.com.au
  • Thermomix crisis: hire a crisis manager, and other lessons from founder Grace Mazur – BRW
  • Bianca Spender on risk taking and celebrating – Vogue
  • This 23-year-old ditched her blog and began writing her memoir on Instagram — now 300,000 people are reading it – Business Insider
  • Invent your own TAFE course, and other survival hacks from Wollongong toolbelt manufacturer Buckaroo – BRW
  • The Benefits Of Mentoring: Successful Female Entrepreneurs Tell It Like It Is – The Carousel
  • Mistaken for a waitress: what happens when a woman owns a restaurant – Sydney Morning Herald
  • How a little black dress propelled Sacha Drake to the US – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 2nd June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • The definitive guide for Australian start-ups – Business Spectator
  • Print advertising tipped to make up just 5% of total spend by 2019 – The Guardian
  • The war marketing can never win – Event
  • Hashtag Marketing: Trends, Tools and Tips – Flip The Media
  • How Wollongong’s iAccelerate stopped ‘paying lip service’ to women entrepreneurs and closed in on 50/50 – BRW
  • Why I Thanked My Boss For Firing Me – Forbes
  • Amazon poaches Etsy sellers for secretive new business – Albany Business Review
  • How Two Aussie Girls Get Their ‘Yes’ From Richard Branson – Forbes
  • Emerging writers prize launched by Hachette and Guardian Australia – The Guardian
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 18th May 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Woolworths snaps up a 25 per cent stake in Aussie online beauty leader Adore Beauty – News.com.au
  • Fifty Shades of Grey publisher Amanda Hayward faces $10 million payout – Brisbane Times
  • Stars that were rejected by drama school – News.com.au
  • From ‘mumpreneur’ to ‘lipstick entrepreneur’, why do we feminise work? – The Guardian
  • Serious women’s mag disrupts publishing model – Arts Hub
  • Australian women killing it in the tech start-up space – Women’s Agenda
  • 4 Ways To Drive Opportunities To Your Company With Executive Branding – Forbes
  • Bye-Bye to These 10 Web Design Trends – Marketing Profs
  • Maggie Beer’s recipe for success: baking for people you love – Sunshine Coast Daily
  • Freelance or full-time? Five questions to help your business decide – BRW
  • ‘We’re all doomed’: Jim’s Mowing founder Jim Penman – BRW
  • Off to a running start – Sydney Morning Herald
  • Literary prize brings on Stella result for Emily Bitto – AFR
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.