Like most of us, I’m time poor, juggling the many hats as a micro-business owner, consultant, lapsed housemaid, gourmet cook, wife to the Butcher and mum to three puppies.
De-cluttering my email inbox is my first step in reclaiming my time, with the newsletters that you sign up as a matter of curiosity but that have reached their limit of relevancy and insights a couple months on, being the first out the door.
I want a click and forget, one-step process, so imagine my horror when confronted with the below:
Oh lordy Ben Angel, your database is built on micro to small business owners and their consultants – they don’t have time for this mind boggling bs.
I’m unsubscribing from your newsletter.
Allow me to click and forget, please – you have a ‘One-Click Removal’ list this first, and then if necessary ask if I would like to provide you with further feedback.
However, my advice is to be proactive with your client tracking – rather than providing a Q&A after I have decided to exit your database by:
- Tracking and monitor the return on investment for your marketing activity as it happens.
- Know how and why I have entered your database; I shouldn’t have to explain my entry point into your sales funnel at the time that I am trying to establish an exit point.
- The newsletter format is not relevant to my subscribe/unsubscribe preference.
- Your Loyalty Program is a separate database – as such it should be a different communication and exit strategy. Reason being as there will be additional customer service issues to resolve and possible financial discussions to be had.
Best of intentions for your business success.
Rochelle @ Barefoot Basics
