1.Set Clear & Measurable Goals: Establish your launch date and work backwards. Create achievable milestones that will guide your self-publishing journey through the writing process and beyond into creating your online platform, building and implementing your marketing plan, working with your team of book editing, typesetting, marketing and printing specialists and launching your book.
2. Schedule Writing Time Into Your Diary: With your launch date in mind and your chapter outline created all you need to do is fill in the gaps, or pages – if you will. Take time each day to work towards your chapter milestones and content goals.
3. Celebrate Your Milestones: Take the time to celebrate the quality content that you have created. Seek feedback from others in your field or test your content within your client base. Reward yourself for achieving each milestone.
4. Share Your Ambitions With Others: The key to your accountability will be by sharing your ambitions and journeys with others. Find a writing buddy who you can bounce your content off. Join a writer’s group and follow the journeys of like-minded people. Or undertake a book marketing course, such as the Barefoot Basics ‘The Bestseller Incubator’ alongside fellow Authorpreneurs.
5. Start TODAY!: There really is no time like the present to begin formulating your secret to success in 2013!
But then what do you do with the collected business cards post the networking events that you attend? If, like me, the business cards are sorted into two piles – the first of which I have actioned immediately by following the business owners on Facebook or subscribing to their website newsletter, the second gets placed straight into the draw until the next office clean out.
I had a slightly awkward conversion with a business professional looking to self-publish a book – with the aim to use the book as his new ‘business card’.
We had discussed his aims and reasons why he was choosing to self-publish, the milestones and targets that he would use to test and measure his results and lead conversion, plus the momentum needed to build his audience on and offline.
Where the conversion started to unravel was when we began discussing costs to produce then print the book – given that his target market are also less likely to purchase an e-book.