In 2006, born out of a dual redundancy with my partner at the time, I began to tread the boards as a work from home freelancer.
It was the beginning of the Virtual Assistant/Outsourcing movement within Australia and with a background in Marketing (B2B & B2C), Web Management, Administration and Events plus studies in Graphic Design, it seemed like a natural choice. Especially with a hiring ban with the publishing industry, where I had built my career over 10 years.
The bills don’t stop following a redundancy and new business launch, so in order to build awareness of my brand and to secure my first clients, I joined the local Chamber of Commerce, joined a national VA network and haunted seek.com.au and mycareer.com.au, whilst also building my jewellery design business (which became my most consistent source of income).
Whilst the national VA network lacked the leads to warrant the joining fee and the nature of the VA network unsupportive, I found the true growth in my business coming from local networks, previous colleagues and through sheer drive & determination.
Financially, I was rewarded with an income that far outstripped anything that I had earned in the media industry. But given the nature of the freelancing/virtual assistant industry the hours spent working in my business would vary from 2 to 16 hours. My accountants words, that year, still resonate with me…
“If you are capable of creating this by yourself, why work for a wage?
Create your own life and transform your clients businesses in the process!”