Author Archives: barefootbasics

How welcoming is your website?

In a recent report by the Australian Bureau of Statistics looking at the IT Use and Innovation in Australian Business, it showed to June 2013 that more than half of Australian businesses still half no web presence and that only a quarter of businesses have a social media presence.

Further, a study by DesignCrowd of 300 businesses globally found that business owners wouldn’t buy from a business that has an outdated or unprofessional looking website.

Is your website welcoming your potential clients and/or customers and transforming them into warm leads (or is it instantly scaring them away)? Continue reading

{Week in Review} 30th October 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Queensland women fly high at Telstra business awards – Courier Mail
  • Programs to help women relaunch careers plummeted during recession – The Washington Post
  • Babies, business and gender – The Age
  • Sons no longer the natural successor to family business – SMH
  • Women urged to consider superannuation to avoid a crisis in retirement – Courier Mail
  • Can social media platforms replace a business website? – The Guardian
  • Kids’ book on struggles of FIFO families sellout success – Sunshine Coast Daily
  • Young entrepreneurs, charities embrace crowdfunding – The Australian
  • Launch of Twitter Ads service in Australia important step to engaging local SMEs – StartUpSmart
  • Paleo Cafe co-founder takes out an AusMumpreneur award – Hospitality Magazine
  • Kris Jenner’s cookbook savaged: ‘Eat the book itself, it will taste better’ – News.com.au
  • The evolution of Australia’s entrepreneurial culture: 25 years of BRW Fast 100 – BRW
  • Voyage around a dynamic father lets the son shine, too – The Australian
  • Want to win an award to increase your restaurant’s earnings by up to $1 million? The secret might be quality, handmade produce – Smart Company
  • 100 women with great business ideas – Women’s Agenda
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Design Inspiration} 70’s Nostalgia

by EarthSeaWarrior @ Etsy.com

by EarthSeaWarrior

Continue reading

{Wellness} Week in Review 30th September 2014

Welcome to the Barefoot Basics Week in Review:

All Things Health & Wellness:

  • Bio-individuality: The new and simpler health philosophy – News.com.au
  • Celebrity chef Pete Evans is left boiling after his controversial Caveman diet cops a serve – News.com.au
  • I’m Coming Out of the (Water) Closet – Huffington Post
  • MasterChef and My Kitchen Rules hosts ‘not qualified to give dietary advice’ – The Guardian
  • The FODMAP Content of Coconut Water – FODMAP Life

Week in Review: 28th September 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 21st September 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Shedding ‘mumpreneur’: the entrepreneurs ahead of the game and embracing the digital age – Women’s Agenda
  • Canberra’s Mumpreneurs running the show – Canberra Times
  • How to Successfully Self-Publish – Huffington Post
  • Self-publish and be damned – NZ Herald
  • The Australian designer self-publishing guide – Desktop
  • There can be no cause more wordy than a ‘mumpreneur’ ban – Daily Telegraph
  • Former corporate finds niche in handmade resurgence – Dynamic Business
  • AIM Marketing’s Top 7 Start-up Tips for Female Entrepreneurs – Digital Journal
  • 5 Reasons Why Your Self-Published Book Isn’t Selling – Huffington Post
  • Fairfax Media eyes bigger stake in Metro Media Publishing – Sydney Morning Herald
  • The latest message for female writers – don’t think, just spill – Huffington Post

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 31st August 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Some Perth models have big hips, says star designer Michael Cinco – Perth Now
  • Your blog can attract millions of followers – Brisbane Times
  • How to spring-clean your small business – Herald Sun
  • Self-publishing no longer poor cousin of book world – The Age
  • 5 True Literary One-Hit Wonders – Huffington Post
  • Why You’re Probably Not Famous Enough to Land a Book Deal – Huffington Post
  • How to unlock your inner entrepreneur – Aust Financial Review
  • The Top 7 Content Marketing Trends Dominating 2014 – Forbes
  • Female entrepreneur’s $1 million to women’s charities is just the beginning – Women’s Agenda
  • A life in fiction; how the publishing industry is faring – Sydney Morning Herald
  • Turning a hobby into business is rewarding – News.com.au
  • Australia’s Top 5 Female Entrepreneurs under 40 – Business Review Australia
  • Setting up a food business from home – what you need to know – The Guardian

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 24th August 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Natasha Oakley of A Bikini A Day on what her life is really like – News.com.au
  • Cairns artist Carolyn Mudge finds inspiration and beauty in “ugly’’ rubbish – News.com.au
  • Etsy Wholesale Launches Out of Beta – Etsy.com
  • Meet the co-founders of a $300,000 tech business – who have never met – StartUp Smart
  • 12-year old CEO of Mo’s Bows has already made $165,000 – News.com.au
  • How I launched my startup in five days for only $125 – StartUp Smart
  • Award-winning businesswomen and the secrets of success – Sunshine Coast Daily
  • Australian app creator’s triumph with Apple Watch – Brisbane Times

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 30th July 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • 13 Tips for Improving Your PR Pitch to Editors and Journalists – Small Business Trends
  • Lessons Learned Building an Online Publication From a Blog – Small Business Trends
  • Early years in pearling were magical, says Patricia Kailis – News.com.au
  • Quiksilver’s social strategy leads to 3.5 million FaceBook fans – Fashion Source
  • Melbourne e-book publisher Tablo says change is in the cloud for the publishing industry – Herald Sun
  • Three mums get behind online auction to raise money for charity – Herald Sun
  • Madgex launches responsive job board for Adnews – Onrec.com
  • ‘Mumpreneurs': an encouraging identity or belittling to businesswomen? – The Guardian

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 15th July 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.