Author Archives: barefootbasics

5 Blog Marketing Tips for Small Businesses

Content marketing and blogging are must-have marketing mediums for small business owners to utilise in 2015. The information shared build trust, engagement and rapport with their audience and within their industry. Here are our top 5 Barefoot Basics tips to build your communication strategy and to grow your blogging audience.

1. Be The Unicorn

Your first strategy when developing your suite of content is to know your target market, their needs and why your brand resonates with them. Be The Unicorn.

Make your blog and brand stand out from the pack by:

  • Be Unique – Focus on your core strengths and deliver tools, resources and articles that are reflective of that.
  • Engage – Create a sense of community through responding to comments, social media interactions, emails and phone calls with a timely and friendly manner.
  •  Let Your Personality Shine – Weave your client projects (with their permission, of course), real life experience and personal interests into your blog, providing a diverse range of content.
  • Tap Into Industry Research & Trends – Be mindful of growing areas of interest within your industry and provide your insights plus commentary into the results.

2. Know Your Target Keywords

Put a focus on finding a balance between content and targeted keywords that will drive traffic to your website through search engines such as Google, plus keyword email summaries such as Google Alerts.

3. Employ Engaging Visuals

More than simply implementing clean, engaging and user friendly website, it is important to use visually engaging images that can be integrated across your website and social media platforms.

“Give a girl the correct footwear and she can conquer the world.” - Bette Midler Continue reading

{Week in Review} 13th November 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

How welcoming is your website?

In a recent report by the Australian Bureau of Statistics looking at the IT Use and Innovation in Australian Business, it showed to June 2013 that more than half of Australian businesses still half no web presence and that only a quarter of businesses have a social media presence.

Further, a study by DesignCrowd of 300 businesses globally found that business owners wouldn’t buy from a business that has an outdated or unprofessional looking website.

Is your website welcoming your potential clients and/or customers and transforming them into warm leads (or is it instantly scaring them away)? Continue reading

{Week in Review} 30th October 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Queensland women fly high at Telstra business awards – Courier Mail
  • Programs to help women relaunch careers plummeted during recession – The Washington Post
  • Babies, business and gender – The Age
  • Sons no longer the natural successor to family business – SMH
  • Women urged to consider superannuation to avoid a crisis in retirement – Courier Mail
  • Can social media platforms replace a business website? – The Guardian
  • Kids’ book on struggles of FIFO families sellout success – Sunshine Coast Daily
  • Young entrepreneurs, charities embrace crowdfunding – The Australian
  • Launch of Twitter Ads service in Australia important step to engaging local SMEs – StartUpSmart
  • Paleo Cafe co-founder takes out an AusMumpreneur award – Hospitality Magazine
  • Kris Jenner’s cookbook savaged: ‘Eat the book itself, it will taste better’ – News.com.au
  • The evolution of Australia’s entrepreneurial culture: 25 years of BRW Fast 100 – BRW
  • Voyage around a dynamic father lets the son shine, too – The Australian
  • Want to win an award to increase your restaurant’s earnings by up to $1 million? The secret might be quality, handmade produce – Smart Company
  • 100 women with great business ideas – Women’s Agenda
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Design Inspiration} 70′s Nostalgia

by EarthSeaWarrior @ Etsy.com

by EarthSeaWarrior

Continue reading

{Wellness} Week in Review 30th September 2014

Welcome to the Barefoot Basics Week in Review:

All Things Health & Wellness:

  • Bio-individuality: The new and simpler health philosophy – News.com.au
  • Celebrity chef Pete Evans is left boiling after his controversial Caveman diet cops a serve – News.com.au
  • I’m Coming Out of the (Water) Closet – Huffington Post
  • MasterChef and My Kitchen Rules hosts ‘not qualified to give dietary advice’ – The Guardian
  • The FODMAP Content of Coconut Water – FODMAP Life

Week in Review: 28th September 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 21st September 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Shedding ‘mumpreneur’: the entrepreneurs ahead of the game and embracing the digital age – Women’s Agenda
  • Canberra’s Mumpreneurs running the show – Canberra Times
  • How to Successfully Self-Publish – Huffington Post
  • Self-publish and be damned – NZ Herald
  • The Australian designer self-publishing guide – Desktop
  • There can be no cause more wordy than a ‘mumpreneur’ ban – Daily Telegraph
  • Former corporate finds niche in handmade resurgence – Dynamic Business
  • AIM Marketing’s Top 7 Start-up Tips for Female Entrepreneurs – Digital Journal
  • 5 Reasons Why Your Self-Published Book Isn’t Selling – Huffington Post
  • Fairfax Media eyes bigger stake in Metro Media Publishing – Sydney Morning Herald
  • The latest message for female writers – don’t think, just spill – Huffington Post

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 31st August 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Some Perth models have big hips, says star designer Michael Cinco – Perth Now
  • Your blog can attract millions of followers – Brisbane Times
  • How to spring-clean your small business – Herald Sun
  • Self-publishing no longer poor cousin of book world – The Age
  • 5 True Literary One-Hit Wonders – Huffington Post
  • Why You’re Probably Not Famous Enough to Land a Book Deal – Huffington Post
  • How to unlock your inner entrepreneur – Aust Financial Review
  • The Top 7 Content Marketing Trends Dominating 2014 – Forbes
  • Female entrepreneur’s $1 million to women’s charities is just the beginning – Women’s Agenda
  • A life in fiction; how the publishing industry is faring – Sydney Morning Herald
  • Turning a hobby into business is rewarding – News.com.au
  • Australia’s Top 5 Female Entrepreneurs under 40 – Business Review Australia
  • Setting up a food business from home – what you need to know – The Guardian

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 24th August 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Natasha Oakley of A Bikini A Day on what her life is really like – News.com.au
  • Cairns artist Carolyn Mudge finds inspiration and beauty in “ugly’’ rubbish – News.com.au
  • Etsy Wholesale Launches Out of Beta – Etsy.com
  • Meet the co-founders of a $300,000 tech business – who have never met – StartUp Smart
  • 12-year old CEO of Mo’s Bows has already made $165,000 – News.com.au
  • How I launched my startup in five days for only $125 – StartUp Smart
  • Award-winning businesswomen and the secrets of success – Sunshine Coast Daily
  • Australian app creator’s triumph with Apple Watch – Brisbane Times

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.