About Barefoot Basics Founder – Rochelle Stone

My passion for being in business is simple… I wish to guide others to create and build a business that combines their passion + purpose + drive.

My reason for being in business is even simpler… I needed to build a business that combined my passions but that provided flexibility, allowing for my body to heal and to create an opportunity for financial freedom when traditional sources weren’t available.

My story began in Sydney… I love Sydney, born and raised there amongst the hustle and bustle, I spent the formative years of my career within the publishing industry. First within the corporate/custom book sector (think glossy, quality, coffee table books rather than brochures) before moving across into Traditional Print Media and having the opportunity to kick some major career goals within the doors of Pacific Magazines, ACP, Fairfax and News Limited.

Here I gained invaluable experience across Trade and Consumer Marketing, Market Research, Project Management, Design and Events. With insight into advertising sales, editorial and senior management. The beauty of it all was that I was being paid to read my favourite magazines plus their competitors across the Homes Lifestyle, Food Wine & Travel, Business, Women’s Lifestyle and Kids Sectors.

As a sideline creative interest in 2004, I launched my eponymous named jewellery (and creative arts) label. Each night I would weave magic over a collection of beads, gemstones and brass, creating limited edition or one-of-a-kind pieces which were then either sold online or at Bondi Beach Markets & Glebe Markets each weekend. The result was being recognised in the National Media through magazines such as Cleo, Cosmopolitan, Madison and Shop Til You Drop and participating in 2 Mercedes Australia Fashion Weeks. My passion for creating bespoke pieces continues through to today.


Branching out… In 2006, I discovered the world of freelancing. Working with small business owners to large international companies, I had the opportunity to put my graphic design training into practice, expand my marketing skills set and dive head first into web development.

Barefoot Basics Wellington Point Brisbane

Making positive change… In 2008, with a desire to grow as a person and to expand my world, I arrived in Brisbane for a fresh start. In BrisVegas career wise, I found my feet within the Business Coaching and Professional Speaking Industries, including being employed as the National Marketing Manager for ActionCOACH Australia Head Office, managing the business development, events, design, social media and marketing needs of my clients.

The birth of Barefoot Basics... A move up the road to the beautiful Sunshine Coast early 2011 providing me with a wave of dramatic changes. With the opportunity to launch and build the business and online platform that has always been in my heart arriving in 2012. With Barefoot Basics I take a holistic view when working with clients. Their success will arrive when their branding, marketing, communication and business development goals all work as one.

It was only recently that I realised the Barefoot Basics is applicable in life also. We can strive to move forward with our journey but if just one component is out of alignment we will continue to be the little mouse on the treadmill.

My personal journey for 2014 begins with One Body. One Life.

My business journey for 2014 begins with working with women in business that wish to ‘Define Their Own Path‘.

xxx Rochelle

Barefoot Basics Founder - Rochelle Stone

PS I would love to share with you some insights and highlights of my years in business.

8 thoughts on “About Barefoot Basics Founder – Rochelle Stone

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