About Barefoot Basics

Barefoot Basics is the publishing, marketing and communications consulting business of Rochelle Stone.

With over thirteen years experience across Media, Marketing, Communications, Events Research and Design, Rochelle is based on the Sunshine Coast, QLD and working with Authors, Solopreneurs and Small Business Owners in Australia, New Zealand, USA, Canada and the UK.

BAREFOOT BASICS FOR AUTHORS

Barefoot Basics is paving the way for passionate voices to be heard with our focus on facilitating the production and marketing of quality books that have been published with purpose.

We understand and respect the important role that the top traditional and independent publishers play within the Industry. And we also know there is no such thing as an overnight sensation!

Instead, at Barefoot Basics we see ourselves as an Incubator of fresh local talent, working closely with our Authors to develop their book, online platform, distribution model, business plan and profile.

Our business savvy clients are typically looking to add value to their audience base and attract instant credibility through providing a low-cost entry point into their sales funnel by the way of a book.

Barefoot Basics clients understand that an investment into quality services and marketing support is required to successfully launch themselves into the market. Our goal is to provide a facilitated publishing journey that is respective to our clients business interests and ambitions for the year ahead.

Barefoot Basics opens the door to the book publishing industry and self-publishing process by offering specialist resources, coaching programs, marketing and creative services such as:

The Bestseller Incubator: An Insider’s Guide to Successfully Marketing Your Book

‘The Bestseller Incubator’ was developed by Barefoot Basics after recognising the need to provide Author’s with the tools and resources to build their personal brand, marketing and communications schedule of activity, book business plan, online platform and distribution model, with the key goal of achieving a maximised return on investment through the desired level of book sales.

‘The Bestseller Incubator’ is run as a workshop series (enquire here), online course and homestudy program.

Alternately, Author’s can book a one-on-one ‘The Bestseller Incubator’ session with Barefoot Basics Founder Rochelle Stone. Over a 3-hour consultation we will define your goals, polish your Table of Contents, assess your online platform, create the foundation for your 90-day content strategy, build your distribution model, establish the foundation for your media kit and pr strategy, identify key press opportunities, create your schedule of supportive business activity, outline your book production schedule and kick start you book marketing plan.

Your Outsourced Marketing Manager

Beyond ‘The Bestseller Incubator’ Barefoot Basics has the experience and knowledge required to work with you to build your and activate your Book Marketing Plan and Book Production Schedule. After an initial 3-hour consultation, Barefoot Basics will work with you over a 3, 6 or 12-month period to develop, implement and execute a strategic schedule of marketing and pr activity – both online and offline.

Self-Publishing Facilitation & Creative Services

At Barefoot Basics, we understand that the self-publishing journey is often time-consuming and overwhelming for both first-time and established Authors, so we tailor the self-publishing journey to our clients needs by project managing and facilitating the book publishing process. We will either work with your book production team or source quotes from reputable and trusted professionals for your editing, proofreading, design, typesetting and printing needs.

As a trained Graphic Designer through TAFE NSW, Barefoot Basics Founder Rochelle Stone also has experience typesetting both fiction and non-fiction books, and has a passion for bringing manuscripts to life visually.

Online Platform Development & Alignment

At the heart of any Author’s marketing campaign should be a strong and streamline online platform. Working with WordPress, Barefoot Basics offers a low-cost but highly effective alternative for your successful Authors Platform, integrating the WordPress website with your Social Media profiles and relevant plugins & widgets. Providing you with the insight and knowledge required to implement a 90-Day Blogging and Social Media Strategy pre to post book launch.

Life Beyond The Manuscript – Article & Resources Series

Developed by Barefoot Basics to provide Author’s with the tools and resources needed as they progress with their self-publishing journey beyond developing their manuscript and towards bestseller status.

BAREFOOT BASICS FOR SOLOPRENEURS AND SMALL BUSINESS OWNERS

At Barefoot Basics we understand that as a Solopreneur or Small Business Owner your passion is working on your business rather than on the day to day running of the business and that your time is spent more effectively working with your clients/customers than managing the web techie, social media and marketing needs of your business.

Because of this we offer our business clients’ solutions that are tailored to suit their business needs and budget.

Your Outsourced Marketing Manager & Your Outsourced Social Media Manager

Following a tailored Six-Part Mini Marketing Plan analysis of your business, Barefoot Basics works with you over a contract period of either 3 or 6-months to implement, test and monitor the schedule of activity devised.

Streamlining your social media activity, in-store promotions, branding, blogging or direct mail strategies, Barefoot Basics will work with you to effectively and efficiently grow your business.

Online Platform Development

Working with WordPress, Barefoot Basics provides Small Business Owners with an easy-to-use, yet professional website, integrated with the relevant Plugins, SEO, Search Engine Listings, Blogging Categories, Social Media and Contact Forms, required to activate their online platform.

Ideal for Tradies, Retail Stores, Business Services or Business Support Providers that are looking to maximise on their online local area marketing footprint.

Activate Your Small Business Empire

Streamline your business goals and establish your marketing plan with the Barefoot Basics ‘Activate Your Small Business Empire’ online course, launching July 2013!

FOR CREATIVE, HANDMADE & ARTESIAN BUSINESSES

Creating (primarily jewellery design @ Sparrow & the Rose) plus pursuing a marketing career now as an Outsourced Marketing Manager and Consultant through Barefoot Basics has always been Rochelle Stone’s ying and yang.

Throughout her creative journey she has continued to make a strong profit, establishing her business practices early in 2004 which allowed her eponymously named jewellery label to be shown at two Mercedes Australian Fashion Weeks (MAFW), gain national media coverage and an international customer base soon after.

With experience selling online, at Bondi Beach Markets (et al) and through retail stores, through the Barefoot Basics – A Handmade Empire extension Rochelle Stone aims to provide insights into the ins and outs of creative, handmade & artesian businesses.

A Handmade Empire: Create. Launch. Activate.

Developed to provide Creative Entrepreneurs with the tools, techniques and resources to build their personal brand, marketing & PR plan, creative business plan, online platform, business model, creating their sales model, business basics and activating their creative business empires. Delivered as either an Online Course or Home Study Program.

Barefoot Basics aim is to take your business ambitions forward, are you ready to activate your small business empires?

I would love to speak with you, begin the conversation today!