Action Step: Blog with Purpose – Establish Your Topic Area & Categories
Many people being blogging by sharing their passion and insights into a topic that is of interest to them, without a clear vision on where the content nor blogging process will lead them.
However, if your aim is to blog your book, you need a structured vision and approach which will take you step-by-step towards your end goal.
Ultimately, your blog will be the key to audience development by cultivating your niche positioning within the marketplace. This will ensure that upon launching the physical book you will have an engaged and pre-qualified audience, converting readers into clients or customers with one simple step.
The 2 keys to developing your content structure are:
1. Identify Your Ideal Client
The first step when planning your blog to book content schedule is to identify your target market, or more specifically, who is your Ideal Client?
When building the dossier of your Ideal Client take into consideration:
- Key demographics
- Mind-set values
- Level of expertise they currently have within your field
- The role your content will have within their life
- What issues keep them up at 2am in the morning
- What solutions, answers or insights can you offer
- What is the size of your market?
The clearer your vision of your Ideal Client, the greater the clarity you will gain over the direction of your content.
When researching your Ideal Client, utilise resources such as Google, Australian Bureau of Statistics, Industry Bodies & Associations, Local Councils, Private Market Research Companies and Wikipedia.
2. Blog With Intention
Blogging with intention will help you to reach your business goals and cultivate an engaged community.
Be clear with the results that you want to achieve and create an online space that will take you towards your goals. Allow readers and visitors to participate in your journey by developing a content structure that blends business with real-life insights.
Realise the power of the blog to build an engaged community around your brand. Get personal and provide real value by effectively delivering your content to your audience.
Be specific with the key themes that you wish to write about and be known as the ‘go-to-person’ for. Start by identifying the 2-3 content pillars that will form the basis of your blog.
What branches will you then develop from there in order to weave a path of articles? Clearly identify the structure of your Categories and Sub-Categories, these will also form your Chapters and Sub-Chapters within your book.
Then begin to formulate an outline of the articles that you intend to publish within each of these categories, Pro Blogger has created an outline of 52 Types of Blog Posts that are Proven to Work for you to reference.
Create a flow of content that will take towards achieving your goals and milestones.
Have you Crafted Your Story yet?