The Bestseller Incubator – Home Study Program

The Bestseller Incubator: An Insider’s Guide to Successfully Marketing Your Book

THE BAREFOOT BASICS HOME STUDY PROGRAM

Barefoot Basics - The Bestseller Incubator Home Study Program
Globally, the way we read, write and buy books is changing.

The Early Adopters have paved the way for the masses in terms of self-publishing, and like with any new phase or fad there is a glimmer of hope in the eye of every budding Author looking to become the next overnight sensation.

In the recent study of more than 1,000 self-published Authors by Taleist it showed that only 10% of respondents were responsible for 75% of the income.

On the Industry level, physical shelf space has been reduced with the collapse of the Borders Group, also leading to the closure of the Angus & Robertson company stores in Australia. Trending data in Australia from the Nielsen Bookscan showed that book sales for 2011 decreased by 7.1% on the previous year.

Amazon has shaken and stirred the traditionalists in the Industry, and has seen continued increases in sales due to their Kindle device and E-book sales.

Whether traditionally published or self-published an Author’s reality is the same…

MARKETING SELLS BOOKS!

The Bestseller Incubator: An Insider’s Guide to Successfully Marketing Your Book has been developed to assist Author’s in creating a strategic vision for taking their book to market, maximising their results with the aim of ensuring they are in the top 10% of Authors that earn 75% of the income.

The Home Study Program is for self-published Authors, who understand that they are truly accountable for their own success.

The seven modules have been constructed as follows:

Part One: Define Your Vision

  • Section One: An Introduction to Marketing
  • Section Two: How to Create a Successful Brand
  • Section Three: Define Your Vision

Part Two: Creating Your Online Platform

  • Section One: It Begins & Ends With Your Website
  • Section Two: Building Your Website
  • Section Three: Why Blog?
  • Section Four: The Role of Social Media
  • Section Five: A Quick Word on Social Media
  • Section Six: Develop Your 90-Day Content Strategy

Part Three: Build Your Distribution Model

  • Section One: An Introduction to Distribution
  • Section Two: Traditional Book Distribution
  • Section Three: How to Secure a Distribution Agreement
  • Section Four: Sell More Books
  • Section Five: Your Secret Sales Tool
  • Section Six: Distribution Model Examples
  • Section Seven: Build Your Distribution Model

Part Four: PR and Publicity

  • Section One: An Introduction to PR & Publicity
  • Section Two: Important Tips Before You Begin
  • Section Three: Think Outside The Square
  • Section Four: Creating Your Press Kit
  • Section Five: Building Your Targeted Media Database

Part Five: Build Your Profile

  • Section One: An Introduction
  • Section Two: Developing Your Keynote Presentation
  • Section Three: Webinars
  • Section Four: Seminars, Workshops & Events
  • Section Five: Speaking Engagements
  • Section Six: The Best of the Rest

Part Six: Build Your Book Business Plan

  • Section One: An Introduction
  • Section Two: The Real Costs of Self Publishing
  • Section Three: Build Your Book Production Team
  • Section Four: Build Your Book Business Plan

Part Seven: Build Your Book Marketing Plan

  • Section One: An Introduction
  • Section Two: 99 Ways to Market Your Book
  • Section Three: Kickstart Your Book Marketing Plan
  • Section Four: Build Your Book Marketing Plan

Bonus Resources:

  • Barefoot Basics – 90-Day Social Media Calendar (MS Excel)
  • Barefoot Basics – Author Information Form Template (MS Word)
  • Barefoot Basics – Media Database Template (MS Excel)
  • Barefoot Basics – Event Management Action Plan (MS Word)
  • Barefoot Basics – Event Management P&L Spreadsheet (MS Excel)
  • Barefoot Basics – Book Business Plan Template (MS Word)
  • Barefoot Basics – Book Marketing Plan Template (MS Word)
  • Barefoot Basics – Online Influence Blueprint
  • Barefoot Basics – An Insider’s Guide to Writing & Planning Your Book (PDF)
  • + More (Download the extract of Module One here)

FOR $250 THE BESTSELLER INCUBATOR HOME STUDY PROGRAM IS DELIVERED TO YOUR DOOR OR $450 WITH 8 WEEKS UNLIMITED EMAIL SUPPORT.

ABOUT THE AUTHOR: ROCHELLE STONE IS THE MARKETING, SOCIAL MEDIA AND PUBLISHING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESS OWNERS, SOLOPRENEURS AND SELF-PUBLISHED AUTHORS ACROSS THE SUNSHINE COAST, BRISBANE, SYDNEY, CAMPBELLTOWN AND WOLLONGONG REGIONS.

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