I had a slightly awkward conversion with a business professional looking to self-publish a book – with the aim to use the book as his new ‘business card’.
We had discussed his aims and reasons why he was choosing to self-publish, the milestones and targets that he would use to test and measure his results and lead conversion, plus the momentum needed to build his audience on and offline.
Where the conversion started to unravel was when we began discussing costs to produce then print the book – given that his target market are also less likely to purchase an e-book.
The holistic figure I gave was $6,000 – which would include a print run of 500.
I was greeted with silence from the other end of the phone, before a chocked out “Really?”
So I broke down the production and printing costs for him as follows:
- Proofreading – $400
- Editing – $1,000
- Cover Design – $400
- Typesetting – $750
- Project Management – $500
- ISBN Assignment & Barcode – $140
- Printing – $2,500 to $3,000
Yes, $6,000 to hire the right team to transform your manuscript into printed form may seem to be a high priced investment – but it is an investment into your success by creating a professional product that will maximise your lead generation and conversion potential.
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