Follower’s on social media want to get to know the ‘real you’, they want insights into your life, knowledge, loves and likes. They want you to share content that will inspire, engage and add value to their day, that they will then hopefully share with others.
Find a balance in your voice that will build your brand and online presence.
Use your social media networks to make valuable connections – not just a database – nurture your networks to organically gain a maximum return on investment.
And one last piece of advice, streamline your branding across all social media networks to ensure a consistent voice and visual imagery.