Creating Your Book Marketing Plan – Part Four

Missed Part One, Two or Three?

Create your online foundation

The key is to keep your message and branding streamlined and to keep the content relevant and updated frequently.

So what are the basic foundation pieces of your online platform?

  1. Blog-Based Website – Structure your sitemap to include pages such as About The Author, Services & Programs, Testimonials, E-Commerce/Shop, Media Mentions, Newsletter Subscription and Contact Details.
  2. Social Media Accounts – Use Facebook, Twitter, LinkedIn, Pinterest and YouTube to strengthen your online presence and as tools for audience, development, engagement, value add and no (or low) cost marketing initiatives. To increase engagement from your site to social media profiles include a call to action from the home page of your site and enable content sharing widgets or plugins for posts and articles.
  3. 90-Day Strategy – Set key success identifiers for engagement and return on investment. Plan and engagement your information delivery across all social media platforms and website to ensure consistency in delivery.

The key is to be clear with your vision and to be authentic when delivering content.

ABOUT THE AUTHOR: ROCHELLE STONE IS THE MARKETING, SOCIAL MEDIA AND PUBLISHING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESS OWNERS, SOLOPRENEURS AND SELF-PUBLISHED AUTHORS ACROSS THE SUNSHINE COAST, BRISBANE, SYDNEY, CAMPBELLTOWN AND WOLLONGONG REGIONS.

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