Do You Need A Distributor?

The answer is ‘No’.

As an Author if you have cultivated the opportunity to consistently communicate to and engage with your target audience through your online platform, you have created the first level in your sales funnel.

And opened the doors to book sales.

Read More in 2012

First, what is the role of the Distributor?

Typically a distributor will act as the buffer between the Author and the retail trade.

Your book will be pitched by the Distributor’s Sales Team via the phone, instore visits, trade press and online.

As the Author however, you are still required to focus on creating the supply and demand, as books rarely sell themselves.

Generally, your book will be offered as a 90-Day Sale or Return, at a 40% off discounted wholesale rate. Commission rates are often around 30-40%.

And as with all things publishing, landing a Distribution deal is as difficult as landing a publishing contract or securing a literary agent.

For The Insider’s insights into Distributors for the Self-Published Author, you may also want to check out this article.

So how can you take control of your book sales as a Self-Published Author?

First of all establish the role that your book will play in your sales and business model.

Define the number of target sales you wish to make and the milestones that will take you towards that goal number.

Then create a distribution model that suits your business needs and target book sales.

Do you operate online, offline or a mixture of both?

Do you have a network of affiliates that you can utilise to boost your book sales or do you have the scope to develop a network of affiliates?

Does your book lend itself to bulk sales or speciality retail sales?

Is being in retail book stores vital to your success as an Author?

Will you actively seek and organise events online and offline to build your database?

The Insider’s Guide to Building Your Distribution Model is almost here, register your interest now

ABOUT THE AUTHOR: ROCHELLE STONE IS THE MARKETING, SOCIAL MEDIA AND PUBLISHING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESS OWNERS, SOLOPRENEURS AND SELF-PUBLISHED AUTHORS ACROSS THE SUNSHINE COAST, BRISBANE, SYDNEY, CAMPBELLTOWN AND WOLLONGONG REGIONS.

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One thought on “Do You Need A Distributor?

  1. Pingback: Why Self-Publishing Has Become The New Business Card… | Barefoot Basics

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