What value has Self-Publishing a book had to your business?
Doubling my business income over 12 months – It’s also helped provide credibility, and spread the word of my business (which is not mainstream).
Has Self-Publishing been an effective lead generation strategy?
Was your book a collaborative or solo-authored project?
How long did the writing process take?
About 5 months
Did you take into consideration the marketing, sales and distribution process – pre or post launch?
I did a lot of marketing & sales myself through my online contacts pre & post launch. I have just secured a distributor now (12 months later).
What have been your most effective sales channels?
Facebook, word of mouth, my website, my hosted events / appearances.
Are you considering to Self-Publish again?
My 3rd paperback is currently at the printers – 2 more books being written now. So Yes!
What key lessons have you learnt through the process?
That with focus, determination and commitment I can do anything I put my mind to. I have learned to follow up with phone calls (in regards to distribution/bookshops etc). I have learned to trust my abilities to create something that for a long time seemed ‘out-of-reach.’
What do you wish you knew before beginning the Self-Publishing journey?
Well, I am gaining more experience as I create, release and market my books. Mainly what people are looking for in a book… I am keeping my latest one smaller / cheaper to see how the response is to it, compared to my other average size books. I have learned that I am my best advertiser, publisher and marketer for my books. Before I started this Self-publishing journey, I didnt recognise this so much.
What is the #1 piece of advice that you would provide other Professionals looking to Self-Publish?
Take one step at a time so you don’t become overwhelmed, and KNOW you have the skills needed to do this!
To follow Lee-Anne’s journey, you can find her online at Temple of Balance.