Your online platform will play a vital role when building your profile as an Author, through:
- Being a visual representation of you and your brand, opening the door to attracting your target market and client base.
- As a tool of engagement, this is your opportunity to provide value to your audience pre-purchase, building trust and credibility through the content that you offer.
- Being a showcase of your career, portfolio (if in the creative fields) and client achievements. Provide insights into your achievements such as business awards or media mentions. The key is to build awareness and trust.
Your online platform will be a fundamental section of your marketing plan as it is the #1 means to building your database, one of the earliest steps into your sales funnel and a visual board that will attract further opportunities, whether as new clients, new partnerships or media alliances.
In Part Four of the Creating Your Book Marketing Plan, we will look at the foundation pieces of your online platform, join us Facebook to find out more.