Creating Your Book Marketing Plan – Part Three

Have you missed Creating Your Book Marketing Plan Part One & Two?

Your online platform will play a vital role when building your profile as an Author, through:

  1. Being a visual representation of you and your brand, opening the door to attracting your target market and client base.
  2. As a tool of engagement, this is your opportunity to provide value to your audience pre-purchase, building trust and credibility through the content that you offer.
  3. Being a showcase of your career, portfolio (if in the creative fields) and client achievements. Provide insights into your achievements such as business awards or media mentions. The key is to build awareness and trust.

Your online platform will be a fundamental section of your marketing plan as it is the #1 means to building your database, one of the earliest steps into your sales funnel and a visual board that will attract further opportunities, whether as new clients, new partnerships or media alliances.

In Part Four of the Creating Your Book Marketing Plan, we will look at the foundation pieces  of your online platform, join us Facebook to find out more.

ABOUT THE AUTHOR: ROCHELLE STONE IS THE MARKETING, SOCIAL MEDIA AND PUBLISHING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESS OWNERS, SOLOPRENEURS AND SELF-PUBLISHED AUTHORS ACROSS THE SUNSHINE COAST, BRISBANE, SYDNEY, CAMPBELLTOWN AND WOLLONGONG REGIONS.

About these ads

One thought on “Creating Your Book Marketing Plan – Part Three

  1. Pingback: Creating Your Book Marketing Plan – Part Four | Barefoot Basics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s