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Barefoot Basics 2015 Interview Series

Are you interested in connecting with and inspiring other women in business?

Are you a woman in business making a difference in your community and would like to share your story through a written interview?

Barefoot Basics is a global online platform that has been sharing insights and inspiration for the last three years, and we are looking for our next wave of journeys to share. Previous journey’s from other women in business can be found here. Continue reading

{Week in Review} 7th July 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Five secrets behind the female entrepreneurs smashing it online – Smart Company
  • Ina Garten On How To Run A Business And Do What You Love – Forbes
  • Lush wins retailer of the year: $36 million in turnover all through word-of-mouth advertising  – Smart Company
  • Why Adults Are Getting into Coloring Books- Time.com
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Announcement} YWCA Queensland’s Leadership Internship

YWCA Queensland Leadership Internship

Applications for the 2015 YWCA Queensland’s Leadership Internship are now open, the scholarship is a 12-month personal and professional program with one of the world’s leading advocacy groups.

The 12-month role includes:

  • Participation in World YWCA Council in Thailand
  • Inclusion in six YWCA Queensland board meetings
  • A 1:1 mentoring session with The Hon. Quentin Bryce
  • A learning module from our successful and dynamic Diploma of Management program
  • The opportunity to devise and implement a joint project with an international YWCA organisation

“I’m thrilled and delighted to be a part of the inaugural YWCA Queensland Leadership Internship. This initiative will give the successful candidate an opportunity to learn a great deal from many successful women, here in Queensland and from national and international perspectives. The Leadership Internship has the capacity to make an enormous impact on the life and learning of a woman in Queensland,” said Hon. Quentin Bryce.

 

For further information visit YWCA Queensland. (YWCA Leadership Internship)

{Week in Review} 30th June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Mel Grieg made a phone call that would totally rip her life apart – News.com.au
  • Peta Credlin hits out at ‘blokey’, ‘exclusionary’ culture in Canberra – News.com.au
  • Olympian adds to pressure on Government to follow US lead and legalise gay marriage – Courier Mail
  • Target caught ripping off design from Melbourne business Peaches and Keen for children’s clothing – ABC News
  • Sarina Russo Job Access opens offices in Western Sydney including Struggle Street area of Mt Druitt – News.com.au
  • Nutritionist Cyndi O’Meara says mothers are changing the future of food – Adelaide Advertiser
  • How a Revlon marketer rebelled and built a $2m organic cosmetics business – BRW
  • 2018: The year of publishing women only – Sydney Morning Herald
  • Dear Australia Post, here’s 4 reasons you lost my $100k-a-year account – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 23rd June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Life after a Shark Tank deal: Fly Babee founder and Janine Allis tell – BRW
  • Smaller tenants are sharing space in Sydney’s office towers – BRW
  • Before cooking was fashionable there were these books – News.com.au
  • Shoes of Prey walks, new HQ is Los Angeles – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 16th June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Bullied US teen Kyemah McEntyre gets revenge in prom dress – News.com.au
  • Suzanne Corso book: Hello Hollywood reveals ups and downs of New York survival – News.com.au
  • E-book pirate party ends in UK as Australia mulls own site-blocking legislation – Sydney Morning Herald
  • Why I am breaking up with the Wellness Industry – James Lonergan
  • Noosa Food and Wine Festival future at risk – Sunshine Coast Daily
  • Holy smokes! Actress Jessica Alba talks about how she built a $1 billion business empire in four years – News.com.au
  • Thermomix crisis: hire a crisis manager, and other lessons from founder Grace Mazur – BRW
  • Bianca Spender on risk taking and celebrating – Vogue
  • This 23-year-old ditched her blog and began writing her memoir on Instagram — now 300,000 people are reading it – Business Insider
  • Invent your own TAFE course, and other survival hacks from Wollongong toolbelt manufacturer Buckaroo – BRW
  • The Benefits Of Mentoring: Successful Female Entrepreneurs Tell It Like It Is – The Carousel
  • Mistaken for a waitress: what happens when a woman owns a restaurant – Sydney Morning Herald
  • How a little black dress propelled Sacha Drake to the US – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 2nd June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • The definitive guide for Australian start-ups – Business Spectator
  • Print advertising tipped to make up just 5% of total spend by 2019 – The Guardian
  • The war marketing can never win – Event
  • Hashtag Marketing: Trends, Tools and Tips – Flip The Media
  • How Wollongong’s iAccelerate stopped ‘paying lip service’ to women entrepreneurs and closed in on 50/50 – BRW
  • Why I Thanked My Boss For Firing Me – Forbes
  • Amazon poaches Etsy sellers for secretive new business – Albany Business Review
  • How Two Aussie Girls Get Their ‘Yes’ From Richard Branson – Forbes
  • Emerging writers prize launched by Hachette and Guardian Australia – The Guardian
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 18th May 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Woolworths snaps up a 25 per cent stake in Aussie online beauty leader Adore Beauty – News.com.au
  • Fifty Shades of Grey publisher Amanda Hayward faces $10 million payout – Brisbane Times
  • Stars that were rejected by drama school – News.com.au
  • From ‘mumpreneur’ to ‘lipstick entrepreneur’, why do we feminise work? – The Guardian
  • Serious women’s mag disrupts publishing model – Arts Hub
  • Australian women killing it in the tech start-up space – Women’s Agenda
  • 4 Ways To Drive Opportunities To Your Company With Executive Branding – Forbes
  • Bye-Bye to These 10 Web Design Trends – Marketing Profs
  • Maggie Beer’s recipe for success: baking for people you love – Sunshine Coast Daily
  • Freelance or full-time? Five questions to help your business decide – BRW
  • ‘We’re all doomed’: Jim’s Mowing founder Jim Penman – BRW
  • Off to a running start – Sydney Morning Herald
  • Literary prize brings on Stella result for Emily Bitto – AFR
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 29th April 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Alannah Hill planned to keep her cancer a secret – then she changed her mind – Brisbane Times
  • Estee Lauder’s granddaughter Aerin Lauder creates her own lifestyle and beauty brand, Aerin Beauty – News.com.au
  • Science Babe takedown of Food Babe causes online stir – Sydney Morning Herald
  • Mercedes-Benz Fashion Week Australia founder Simon Lock reflects on the first show 20 years ago – News.com.au
  • ‘A mistake': Richard Branson slams Yahoo’s work from home ban – Sydney Morning Herald
  • Personal trainer Steven Evans in legal stoush with model he claims imploded fitness business – News.com.au
  • Belle Gibson cancer confession sparks fury – News.com.au
  • Elon Musk’s first wife explains what it takes to become a billionaire – Business Insider
  • The secret ingredients producers use to cook-up MasterChef that viewers don’t realise – News.com.au
  • ‘I walked to his side of the desk and said I’m going to be here one day, so may as well sit here now': Brazen entrepreneur who earned $40M in four years… and pitched to Richard Branson while holidaying on Necker Island – Daily Mail
  • 7 PR Trends to Watch Out for in 2015 – PR Newser
  • Amazon Pays $450,000 A Year To This Self-Published Writer – Forbes
  • 13-Year-Old CEO Moziah Bridges Builds $200,000 Business – BET
  • Twitter switches on to advertising market – The Australian
  • How Etsy became a crafty little earner: The online market has been floated for £1.2bn, but can craft and capitalism coexist? – The Independent
  • How to Build a Successful Startup and Keep It Afloat – Entrepreneur
  • WordPress quickly patches second critical vulnerability – PC World
  • Extraordinary businesswomen say it’s OK to ask for help – Sydney Morning Herald
  • ‘I know people will be shocked by Belle Gibson’s story, but I’m angry’ – News.com.au
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Activate Your Business in 2015!

 

Barefoot Basics Consulting Session Continue reading

{Portfolio} The Crushing Season by Peta Jo – Typesetting

 

 

 

The Crushing Season - Peta Jo 3The Crushing Season - Peta Jo 32

The Crushing Season - Peta Jo 33