The lessons I learned from taking my business on the road…

Barefoot Basics - Catching Some Waves

I’m a nomad at heart. I began writing this this post whilst seated on the floor of one of my closest friend’s – of 14 years – new house in Wellington Point (QLD), the sun streaming in through the sliding door that exits onto her courtyard instead of my studio on the Sunshine Coast.

Her place is bubbling with creative energy and also provided a safe haven after I auditioning without success this week for MasterChef Australia.

It is not the first time that I have taken my business on the road this year. Sure, I can’t take my beads on the road (I’m working towards relaunching my jewellery label) but with the freedom of wifi, a laptop, car and airbnb – taking my consulting business on the road became my reality this year. It has been a liberating, inspiring and productive journey of self-discovery. Continue reading

{Week in Review} 30th August 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Huffington Post appoints television presenter Lisa Wilkinson as editor-at-large – Sydney Morning Herald
  • Ten Aussie politicians who grew up with or ran small businesses – Smart Company
  • Lessons from promoter Michael Gudinski, the unheralded feminist who got the better of Murdoch – BRW
  • Aussie Farmers Direct faces more challenging headwinds as it heads into second decade – BRW
  • Party plan = pyramid schemes? – Sydney Morning Herald
  • Nine sells Willoughby offices to Hong Kong property group for $147.5 million – Sydney Morning Herald
  • 5 Things All Authors Must Know About Book Publishing in the Digital Age – Huffington Post
  • A full-time job is a huge risk – Brisbane Times
  • Seafolly’s expansion plans with LVMH could earn it a place in the sun – Financial Review
  • Megan Gale’s $4 million business dilemma – BRW
  • Fifty Shades of Grey publisher Amanda Hayward ordered to pay $10 million – Sydney Morning Herald
  • Designing a new market for printed books – Financial Review
  • How This Woman is Revolutionizing a $40 Billion Industry – Huffington Post
  • How a brush with fame built Fiona Neale a $2m cosmetics business – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 14th August 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Thinking of Quitting Blogging? What Dooce Did Next – ProBlogger
  • News Corp loss and Fairfax decline highlight media struggle – ABC
  • Australian entrepreneurs look to strike it rich – Business Spectator
  • Australian couple cop $15,000 Facebook defamation bill – Sydney Morning Herald
  • Rural romance pioneer – The Land
  • 3 Reasons Why You Should Co-Author A Book – Huffington Post
  • Shades of a craze as adults get colouring – The Australian
  • Why Canberra has the best bookshop culture in Australia – Sydney Morning Herald
  • Meet the woman investing millions in female startups – Women’s Agenda
  • How a pair of successful businesswomen helped connect others in proven start-ups – Financial Review
  • Stop Telling Me to Quit Facebook – Huffington Post
  • ‘I took six months to tell investors’: Sarah Hamilton on falling pregnant while launching her gifting startup Bellabox – BRW
  • Business Schools Pledge $20M To Boost Opportunities For Women In Business – Business Because
  • Social media influencers turning brands down more often – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Design Inspiration} 9 WordPress Themes for Women in Business

1. Mary Kate by Angie Makes

WordPress Theme Mary Kate by Angie Makes

WordPress Theme Mary Kate by Angie Makes

Continue reading

{Week in Review} 7th August 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Jane Birkin handbags Hermès – but can she get her name back? – The Guardian
  • Need a job? Sunshine Coast Job Show to fight unemployment – Sunshine Coast Daily
  • From Seed To Skin – Collective Hub
  • How to get more Instagram followers – News.com.au
  • Base Body Babes may lose 560,000 Instagram followers after their account was hacked – Sydney Morning Herald
  • Take a Look Into J.K. Rowling’s Mind! – The Reader’s Nook
  • How your bad grammar loses you money – Taleist
  • The social media secrets of Gen Y – Sydney Morning Herald
  • Booktopia nabs Bookworld as IPO prospects brighten – BRW
  • So what career path should you take in 2015? – Sunshine Coast Daily
  • GWYNETH PALTROW GOES TO MARKET – Fast Company
  • Undercover: Lantern books dim but illustrated books market shines on – Sydney Morning Herald
  • Five secrets behind the female entrepreneurs smashing it online – Smart Company
  • Ina Garten On How To Run A Business And Do What You Love – Forbes
  • Lush wins retailer of the year: $36 million in turnover all through word-of-mouth advertising  – Smart Company
  • Why Adults Are Getting into Coloring Books- Time.com
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 31st July 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Why aren’t councils supporting start-ups? – Sydney Morning Herald
  • 3 Ways Your Body Is Telling You to Go for your Dreams! – Huffington Post
  • Why Matt Barrie and Naomi Simson are both wrong about women at SydStart – BRW
  • Mums can now land $5k for their work-from-home businesses – She Knows
  • Why I have a reverse mentor – The Age
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Week in Review} 24th July 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Cooking for copyright – Arts Hub
  • Harper to publish YouTube star Jamie Curry – The Bookseller
  • Target, Cotton On and Kmart accused of copying small designers – Perth Now
  • 10 Reasons Why Influencer Marketing is the Next Big Thing – Social Times
  • “Why Does It Take So long for Your Book to Come Out if You’ve Already Written It?” – Huffington Post
  • Women in tattoo industry are pushing boundaries and shaking stereotypes – Courier Mail
  • The rise of the Etsy-preneurs – BRW
  • Placenta jewellery anyone? How to do marketing for taboo products – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.

{Announcement} YWCA Queensland’s Leadership Internship

YWCA Queensland Leadership Internship

Applications for the 2015 YWCA Queensland’s Leadership Internship are now open, the scholarship is a 12-month personal and professional program with one of the world’s leading advocacy groups.

The 12-month role includes:

  • Participation in World YWCA Council in Thailand
  • Inclusion in six YWCA Queensland board meetings
  • A 1:1 mentoring session with The Hon. Quentin Bryce
  • A learning module from our successful and dynamic Diploma of Management program
  • The opportunity to devise and implement a joint project with an international YWCA organisation

“I’m thrilled and delighted to be a part of the inaugural YWCA Queensland Leadership Internship. This initiative will give the successful candidate an opportunity to learn a great deal from many successful women, here in Queensland and from national and international perspectives. The Leadership Internship has the capacity to make an enormous impact on the life and learning of a woman in Queensland,” said Hon. Quentin Bryce.

 

For further information visit YWCA Queensland. (YWCA Leadership Internship)

{Week in Review} 30th June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Mel Grieg made a phone call that would totally rip her life apart – News.com.au
  • Peta Credlin hits out at ‘blokey’, ‘exclusionary’ culture in Canberra – News.com.au
  • Olympian adds to pressure on Government to follow US lead and legalise gay marriage – Courier Mail
  • Target caught ripping off design from Melbourne business Peaches and Keen for children’s clothing – ABC News
  • Sarina Russo Job Access opens offices in Western Sydney including Struggle Street area of Mt Druitt – News.com.au
  • Nutritionist Cyndi O’Meara says mothers are changing the future of food – Adelaide Advertiser
  • How a Revlon marketer rebelled and built a $2m organic cosmetics business – BRW
  • 2018: The year of publishing women only – Sydney Morning Herald
  • Dear Australia Post, here’s 4 reasons you lost my $100k-a-year account – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 23rd June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Life after a Shark Tank deal: Fly Babee founder and Janine Allis tell – BRW
  • Smaller tenants are sharing space in Sydney’s office towers – BRW
  • Before cooking was fashionable there were these books – News.com.au
  • Shoes of Prey walks, new HQ is Los Angeles – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH SMALL BUSINESSES, AUTHORS, BANDS AND ARTISTS ACROSS THE SUNSHINE COAST AND THE EASTERN COAST OF AUSTRALIA.