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Define Your Own Path 2015 with Barefoot Basics

The Barefoot Basics Tips for Planning The Year Ahead

As we near the New Year many of us make it a principal to reflect on our achievements and lessons learned from our journey in business (and life), before setting our intentions, goals and actions to implement – with the ultimate goal of growth, fulfilment, return on investment and a balanced life.

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Barefoot Basics 2015 Interview Series

Are you interested in connecting with and inspiring other women in business?

Are you a woman in business making a difference in your community and would like to share your story through a written interview?

Barefoot Basics is a global online platform that has been sharing insights and inspiration for the last three years, and we are looking for our next wave of journeys to share. Previous journey’s from other women in business can be found here. Continue reading

Let’s Get Back To Basics!

Barefoot Basics - Let's Get Back To Basics!

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{Week in Review} 25th January 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Wellness & Women in Business

  • Mums making it work – Newcastle Herald
  • Fancy a roast like mum makes? – The Age
  • New faces of fiction 2015 – Guardian
  • At last, those annoying tomwaterhouse.com ads will be gone as global giant kills the brand – News.com.au
  • The rise and rise of branded journalism – Artshub
  • Social Media Marketing Trends for 2015 – Everything PR
  • Hard-copy books back on the rise as e-book and e-reader sales stagnate – Sydney Morning Herald
  • Marketing spend set to grow in 2015 but budget constraints Australia’s top issue – Marketing Mag
  • Talking Business With Michelle Bridges – Marie Claire
  • Facebook knows you better than your friends do – Sunshine Coast Daily
  • Create your own new job – Sydney Morning Herald
  • Gail Kelly is stepping down, leaving an incredible legacy for other women at the top – News.com.au
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Wellness Journey} Celebrating Being Happy & Healthy

Barefoot Basics Blooming in 2015 Continue reading

{Design Inspiration} Home Office

Chalkboard Monthly Calendar Vinyl Decal

Chalkboard Monthly Calendar Vinyl Decal by Anchor Decal Co on Etsy

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{Week in Review} 12th January 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Wellness & Women in Business

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Barefoot Basics Blogging 2014 In Review

The WordPress.com stats helper monkeys prepared a 2014 annual report for us.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 40,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 15 sold-out performances for that many people to see it.

Click here to see the complete report.

7 New Year Tips to Grow Your Small Business

Happy New Year from Barefoot Basics

It’s 2015, air is crackling with positive energy! Begin your 2015 by setting your intentions and goals for the year ahead. Here are our Barefoot Basics tips to grow you small business… Continue reading

6 Success Drivers To Implement in 2015

6 Drivers For Success in 2015 - Barefoot Basics

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5 Steps to Successfully Launching a Home Based Business

In 2006, born out of a dual redundancy with my partner at the time, I began to tread the boards as a work from home freelancer.

It was the beginning of the Virtual Assistant/Outsourcing movement within Australia and with a background in Marketing (B2B & B2C), Web Management, Administration and Events plus studies in Graphic Design, it seemed like a natural choice. Especially with a hiring ban with the publishing industry, where I had built my career over 10 years.

The bills don’t stop following a redundancy and new business launch, so in order to build awareness of my brand and to secure my first clients, I joined the local Chamber of Commerce, joined a national VA network and haunted seek.com.au and mycareer.com.au, whilst also building my jewellery design business (which became my most consistent source of income).

Whilst the national VA network lacked the leads to warrant the joining fee and the nature of the VA network unsupportive, I found the true growth in my business coming from local networks, previous colleagues and through sheer drive & determination.

Financially, I was rewarded with an income that far outstripped anything that I had earned in the media industry. But given the nature of the freelancing/virtual assistant industry the hours spent working in my business would vary from 2 to 16 hours. My accountants words, that year, still resonate with me…

“If you are capable of creating this by yourself, why work for a wage?
Create your own life and transform your clients businesses in the process!”

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