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Define Your Own Path 2015 with Barefoot Basics

The Barefoot Basics Tips for Planning The Year Ahead

As we near the New Year many of us make it a principal to reflect on our achievements and lessons learned from our journey in business (and life), before setting our intentions, goals and actions to implement – with the ultimate goal of growth, fulfilment, return on investment and a balanced life.

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Barefoot Basics 2015 Interview Series

Are you interested in connecting with and inspiring other women in business?

Are you a woman in business making a difference in your community and would like to share your story through a written interview?

Barefoot Basics is a global online platform that has been sharing insights and inspiration for the last three years, and we are looking for our next wave of journeys to share. Previous journey’s from other women in business can be found here. Continue reading

{Wellness} The Life of an Urban Beachside Hippy

When we moved into our new beachside rental just south of Mooloolaba on the Sunshine Coast, QLD our gardens presented us with a raw, blank canvas. Apart from scattered plants around the pool area and lilli pilli hedging for privacy at the front of the property, we inherited 4 garden beds to fertilise, nourish and to grow our own fruit, herbs and vegetables in.

That first weekend the transformation began and within weeks we had reduced our herb bill alone from $25/fortnight to $6/fortnight (only needing to supplement with the purchase of lemongrass and coriander). Continue reading

{Week in Review} 24th November 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Why today is the day to celebrate female entrepreneurs around the world – Women’s Agenda
  • Xero targets start-up appeal – The Australian
  • Marie Claire editor Jackie Frank confirms she’s stepping down after almost 20 years – News.com.au
  • The Quarto Group consolidates Australia and New Zealand distribution with Allen & Unwin Group – Quarto
  • Woo Me: An Acquisitions Editor Spills All on Book Proposals – Writenonfictionnow.com
  • Forget the Monday blues, Coast business owners are smiling – The Satellite
  • Google silent on impact of global Doubleclick outage of Australian publishers – mUmBRELLA
  • Seven West’s Pacific Magazines to axe 14 execs in revamp – The Australian
  • Children’s Book Publisher Ladybird Drops Gender Branding – B&T Weekly
  • From little things big things grow – Sydney Morning Herald
  • Meet the hottest tech companies around – Sydney Morning Herald
  • Fashion victims? How clothes took over our art galleries – The Conversation
  • SAM-DUNK: Sunrise and Shine as Sam Armytage silences detractors with new book – News.com.au
  • Cosmetic Mogul Bobbi Brown Bringing Her Success Secrets To Australia – Business Review Australia
  • The dark side of outsourcing – Sydney Morning Herald
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Friday Freebie} Individual Blog Post Planner

Get your blogging schedule on track with the Barefoot Basics Individual Blog Post Planner.

Barefoot Basics Individual Post Planner

5 Blog Marketing Tips for Small Businesses

Content marketing and blogging are must-have marketing mediums for small business owners to utilise in 2015. The information shared build trust, engagement and rapport with their audience and within their industry. Here are our top 5 Barefoot Basics tips to build your communication strategy and to grow your blogging audience.

1. Be The Unicorn

Your first strategy when developing your suite of content is to know your target market, their needs and why your brand resonates with them. Be The Unicorn.

Make your blog and brand stand out from the pack by:

  • Be Unique – Focus on your core strengths and deliver tools, resources and articles that are reflective of that.
  • Engage – Create a sense of community through responding to comments, social media interactions, emails and phone calls with a timely and friendly manner.
  •  Let Your Personality Shine – Weave your client projects (with their permission, of course), real life experience and personal interests into your blog, providing a diverse range of content.
  • Tap Into Industry Research & Trends – Be mindful of growing areas of interest within your industry and provide your insights plus commentary into the results.

2. Know Your Target Keywords

Put a focus on finding a balance between content and targeted keywords that will drive traffic to your website through search engines such as Google, plus keyword email summaries such as Google Alerts.

3. Employ Engaging Visuals

More than simply implementing clean, engaging and user friendly website, it is important to use visually engaging images that can be integrated across your website and social media platforms.

“Give a girl the correct footwear and she can conquer the world.” - Bette Midler Continue reading

{Week in Review} 13th November 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

How welcoming is your website?

In a recent report by the Australian Bureau of Statistics looking at the IT Use and Innovation in Australian Business, it showed to June 2013 that more than half of Australian businesses still half no web presence and that only a quarter of businesses have a social media presence.

Further, a study by DesignCrowd of 300 businesses globally found that business owners wouldn’t buy from a business that has an outdated or unprofessional looking website.

Is your website welcoming your potential clients and/or customers and transforming them into warm leads (or is it instantly scaring them away)? Continue reading

{Week in Review} 30th October 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Queensland women fly high at Telstra business awards – Courier Mail
  • Programs to help women relaunch careers plummeted during recession – The Washington Post
  • Babies, business and gender – The Age
  • Sons no longer the natural successor to family business – SMH
  • Women urged to consider superannuation to avoid a crisis in retirement – Courier Mail
  • Can social media platforms replace a business website? – The Guardian
  • Kids’ book on struggles of FIFO families sellout success – Sunshine Coast Daily
  • Young entrepreneurs, charities embrace crowdfunding – The Australian
  • Launch of Twitter Ads service in Australia important step to engaging local SMEs – StartUpSmart
  • Paleo Cafe co-founder takes out an AusMumpreneur award – Hospitality Magazine
  • Kris Jenner’s cookbook savaged: ‘Eat the book itself, it will taste better’ – News.com.au
  • The evolution of Australia’s entrepreneurial culture: 25 years of BRW Fast 100 – BRW
  • Voyage around a dynamic father lets the son shine, too – The Australian
  • Want to win an award to increase your restaurant’s earnings by up to $1 million? The secret might be quality, handmade produce – Smart Company
  • 100 women with great business ideas – Women’s Agenda
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Design Inspiration} 70’s Nostalgia

by EarthSeaWarrior @ Etsy.com

by EarthSeaWarrior

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