Week in Review: 30th July 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • 13 Tips for Improving Your PR Pitch to Editors and Journalists – Small Business Trends
  • Lessons Learned Building an Online Publication From a Blog – Small Business Trends
  • Early years in pearling were magical, says Patricia Kailis – News.com.au
  • Quiksilver’s social strategy leads to 3.5 million FaceBook fans – Fashion Source
  • Melbourne e-book publisher Tablo says change is in the cloud for the publishing industry – Herald Sun
  • Three mums get behind online auction to raise money for charity – Herald Sun
  • Madgex launches responsive job board for Adnews – Onrec.com
  • ‘Mumpreneurs': an encouraging identity or belittling to businesswomen? – The Guardian

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 15th July 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Barefoot Basics Website Critiques

Curious about our skills set and how Barefoot Basics would transform your website before investing in a full website makeover? Or looking for a fresh overview of the content and usability of your website? Perhaps even just insight into how slight changes to copy, images and site flow could transform your online platform?

At Barefoot Basics we work with our clients to help them fall back in love with their website and online platform, and provide the tools, templates & resources to streamline their message with our DIY Marketing Plan Kit, consisting off:

  • 90-Day Social Media Calendar (MS Excel)
  • Media Database Template (MS Excel)
  • Online Influence Blueprint
  • Blog Post Planner
  • Weekly Post Planner
  • Monthly Action Plan Template
  • To Achieve List Template
  • Chapter Brainstorming Template
  • Affiliate Agreement Template

Your investment for the Barefoot Basics Web Critque is $250
and is supported with an obligation free quote.
Best yet!
If you choose to accept our quote and implement the web critique plus design mock up your initial investment of $250 will act as a deposit for your project.

Contact us below to begin our conversation!

Partner with Barefoot Basics

Barefoot Basics Media Kit July 2014

About Barefoot Basics…

Welcome to Barefoot Basics! More than simply the publishing, marketing and design business of Rochelle Stone, it’s a philosophy and way of life.

The opportunity to launch Barefoot Basics came in 2012, with the aim in business to provide a holistic branding and communication strategy solution for women in business, but to also create an online platform to inspire abundance, wellness and success in the lives and businesses of female entrepreneurs.

From sharing my own wellness journey to sharing the voices and journeys of women in business, to collating posts on design inspiration and article series aimed at activating all areas of business and demystifying the book publishing industry. Barefoot Basics is a global platform designed for people who have a passion for making a difference in the lives of others.

Based beachside on the Sunshine Coast, I combine my love of building BarefootBasics.com into a global business with defining my own path through being a beach loving, veggie growing hippy, wellness warrior, jewellery designer, marketing/design/publishing consultant, being a mum to three poodles and partner to the foodie loving Butcher.

If your brand or company inspires abundance, wellness and success for women in business, I’d love to hear from you!

E: rochelle@barefootbasics.com

Barefoot Basics Manifesto

our audience…

Our online (and real world) footprint and audience base is primarily women in business, seeking inspiration, strategies and information that will drive their businesses skyward in 2014 (and beyond).

In 2 years, Barefoot Basics has cultivated an engaged audience of over 1,600 (current July 2014) followers throughout the site ww.barefootbasics.com, Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram and newsletter subscriptions.

At the heart of the Barefoot Basics network are Women 25-44 years based in Australia, New Zealand, USA and UK regions, who are following their passion and purpose in life.

the site stats…

To date there have been 53,750+ page views, with the site consistently tracking at and an average of 2,500+ views per month since June 2013.

The key post themes that engage with our audience include Design Inspiration, Marketing & PR, Activate Your Small Business Empire, Diary of a Business Geek and Business Basics.

Our Top Resources & Programs Include…

-    Beyond the Manuscript E-Course
–    Resources to Build Your Business
–    Resources to Build Your Profile
–    Resources to Build Your Book

Our Top Posts Include…

-   Create a Little Magic in Your Life With Vision Boards
–   Author Interviews & Women in Business Profiles
–   Diary of a Business Geek
–   Thinking of Starting Your Own Business?
–   Why Self Publishing Has Become The New Business Card
–   The Seven (Deadly) Sins to Avoid When Marketing Your Book

our rates…

Standard Website Advertisement -
$50 + GST per month or $240 +GST for 6 consecutive months

E-Newsletter Sponsorship -
$100 + GST per month (minimum 2 exposures to subscribers)

Sponsored/Featured Post -
$250 + GST or Product for Review & Giveaway

Other opportunities also available include:
–    Guest Blogger Posts
–    Author Interviews
–    Brand Ambassador Roles
–    Events
–    Affiliate Partnerships
–    Contra
–    Book Reviews

* Subject to quarterly review

To enquire further please email rochelle@barefootbasics.com or phone 0431 210 461.

PS you can download our media kit here.

{Week in Review} 8th July

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • Heidi Middleton and Sarah-Jane Clarke quit the sass & bide empire – Sydney Morning Herald
  • Go joins Bauer to lead Hearst titles – The Australian
  • The seven most influential women in small business – Smart Company
  • Robyn Foyster: What being a woman in media taught me about business – Women’s Agenda
  • Iconic Australian fashion labels Charlie Brown and Howard Showers bought by Myer – News.com.au

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 29th June 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

  • My startup failed, and this is what it feels like… – Medium.com
  • Mum stays strong despite war over website names – Sunshine Coast Daily
  • Starting a home-based business – Brisbane Times
  • Stay At Home Mum blogger walks out into eye of social media storm – SMH
  • Self publishing success for WA author – The West Australian
  • Australian Fashion Week and your small business – Allianz
  • Ama Karikari Yawson Self-Published Her Book, So Why Isn’t She Listed As The Publisher? – People Who Write
  • Surprise research shows Gen Y lead the way as entrepreneurs – Coolum News

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 16th June 2014

Welcome to the Barefoot Basics Week in Review:

All Things Marketing & Women in Business

If you like this post or have further news to share, join us on Facebook!

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED COMMUNICATIONS AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Week in Review: 4th June 2014

Welcome to the Barefoot Basics Week in Review:

All Things Wellness & Abundance

Continue reading