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Define Your Own Path 2015 with Barefoot Basics

The Barefoot Basics Tips for Planning The Year Ahead

As we near the New Year many of us make it a principal to reflect on our achievements and lessons learned from our journey in business (and life), before setting our intentions, goals and actions to implement – with the ultimate goal of growth, fulfilment, return on investment and a balanced life.

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Barefoot Basics 2015 Interview Series

Are you interested in connecting with and inspiring other women in business?

Are you a woman in business making a difference in your community and would like to share your story through a written interview?

Barefoot Basics is a global online platform that has been sharing insights and inspiration for the last three years, and we are looking for our next wave of journeys to share. Previous journey’s from other women in business can be found here. Continue reading

{Week in Review} 30th June 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Mel Grieg made a phone call that would totally rip her life apart – News.com.au
  • Peta Credlin hits out at ‘blokey’, ‘exclusionary’ culture in Canberra – News.com.au
  • Olympian adds to pressure on Government to follow US lead and legalise gay marriage – Courier Mail
  • Target caught ripping off design from Melbourne business Peaches and Keen for children’s clothing – ABC News
  • Sarina Russo Job Access opens offices in Western Sydney including Struggle Street area of Mt Druitt – News.com.au
  • Nutritionist Cyndi O’Meara says mothers are changing the future of food – Adelaide Advertiser
  • How a Revlon marketer rebelled and built a $2m organic cosmetics business – BRW
  • 2018: The year of publishing women only – Sydney Morning Herald
  • Dear Australia Post, here’s 4 reasons you lost my $100k-a-year account – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 18th May 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Woolworths snaps up a 25 per cent stake in Aussie online beauty leader Adore Beauty – News.com.au
  • Fifty Shades of Grey publisher Amanda Hayward faces $10 million payout – Brisbane Times
  • Stars that were rejected by drama school – News.com.au
  • From ‘mumpreneur’ to ‘lipstick entrepreneur’, why do we feminise work? – The Guardian
  • Serious women’s mag disrupts publishing model – Arts Hub
  • Australian women killing it in the tech start-up space – Women’s Agenda
  • 4 Ways To Drive Opportunities To Your Company With Executive Branding – Forbes
  • Bye-Bye to These 10 Web Design Trends – Marketing Profs
  • Maggie Beer’s recipe for success: baking for people you love – Sunshine Coast Daily
  • Freelance or full-time? Five questions to help your business decide – BRW
  • ‘We’re all doomed’: Jim’s Mowing founder Jim Penman – BRW
  • Off to a running start – Sydney Morning Herald
  • Literary prize brings on Stella result for Emily Bitto – AFR
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 29th April 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Alannah Hill planned to keep her cancer a secret – then she changed her mind – Brisbane Times
  • Estee Lauder’s granddaughter Aerin Lauder creates her own lifestyle and beauty brand, Aerin Beauty – News.com.au
  • Science Babe takedown of Food Babe causes online stir – Sydney Morning Herald
  • Mercedes-Benz Fashion Week Australia founder Simon Lock reflects on the first show 20 years ago – News.com.au
  • ‘A mistake': Richard Branson slams Yahoo’s work from home ban – Sydney Morning Herald
  • Personal trainer Steven Evans in legal stoush with model he claims imploded fitness business – News.com.au
  • Belle Gibson cancer confession sparks fury – News.com.au
  • Elon Musk’s first wife explains what it takes to become a billionaire – Business Insider
  • The secret ingredients producers use to cook-up MasterChef that viewers don’t realise – News.com.au
  • ‘I walked to his side of the desk and said I’m going to be here one day, so may as well sit here now': Brazen entrepreneur who earned $40M in four years… and pitched to Richard Branson while holidaying on Necker Island – Daily Mail
  • 7 PR Trends to Watch Out for in 2015 – PR Newser
  • Amazon Pays $450,000 A Year To This Self-Published Writer – Forbes
  • 13-Year-Old CEO Moziah Bridges Builds $200,000 Business – BET
  • Twitter switches on to advertising market – The Australian
  • How Etsy became a crafty little earner: The online market has been floated for £1.2bn, but can craft and capitalism coexist? – The Independent
  • How to Build a Successful Startup and Keep It Afloat – Entrepreneur
  • WordPress quickly patches second critical vulnerability – PC World
  • Extraordinary businesswomen say it’s OK to ask for help – Sydney Morning Herald
  • ‘I know people will be shocked by Belle Gibson’s story, but I’m angry’ – News.com.au
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

Activate Your Business in 2015!

 

Barefoot Basics Consulting Session Continue reading

{Portfolio} The Crushing Season by Peta Jo – Typesetting

 

 

 

The Crushing Season - Peta Jo 3The Crushing Season - Peta Jo 32

The Crushing Season - Peta Jo 33

{Week in Review} 8th April 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Ashy Bines fearing trolls after discovery of at least 10 ripped-off recipes in her clean-eating plan – News.com.au
  • Brow Bar owner beats French billionaire – Courier Mail
  • The female entrepreneur with a billion dollar business plan – Smart Company
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 1st April 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 25th March 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • 21 tips from small businesses that are killing it – News.com.au
  • Coolest online influencers share their secrets to six-figure success – News.com.au
  • Why do we listen to celebrity nutrition advice? – Brisbane Times
  • Would you tell everyone how much you earn? – News.com.au
  • The Hoopla is closing but it didn’t fail. The market failed smart women – The Guardian
  • Rare Birds Wants To Create 1 Million Female Entrepreneurs – Forbes
  • Bauer, News prepare to launch websites for intelligent women – The Australian
  • U on Sunday: Jane Lu, millionaire entrepreneur, reveals one piece of advice for success – Courier Mail
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 18th March 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • BRW Rich Women list: Who are Australia’s wealthiest self-made women? – News.com.au
  • The 7 problems with your professional bio, and how to fix them – BRW
  • Fifty shades of Jaid: How erotica novelist who found the internet’s G-spot lost her crown – News.com.au
  • Bethenny Frankel on how to become a self-made millionaire – News.com.au
  • ‘Pete Evans, you have really pissed me off’ – News.com.au
  • George Brandis says bloggers won’t be covered by metadata amendments – News.com.au
  • Time raises hell over Hillary Clinton cover – News.com.au
  • Fitness guru Kayla Itsines is gearing up for a world tour – News.com.au
  • Belle Gibson’s book publisher never verified cancer survivor’s health claims – The Guardian
  • How one author raised $11,000 to publish the book that has since helped nearly triple his income – Business Insider
  • Deborah Thomas says goodbye to Bauer Media – Daily Telegraph
  • How to make your first million – Sydney Morning Herald
  • The Top 5 Reasons Startups Fail – Forbes
  • Etsy CEO Says IPO, Mass Production Won’t Ruin Website’s ‘Handmade Ethos’ – ABC News
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.

{Week in Review} 5th March 2015

Welcome to the Barefoot Basics Week in Review:

All Things Marketing, Publishing & Women in Business

  • Self-publishing sites help writers get the word out – Sydney Morning Herald
  • Entrepreneur looks to inspire women – Yahoo.com.au
  • What could a million women do? How Jo Burston is inspiring women in business – Women’s Agenda
  • Gerry Reynolds’ Medium Rare takes Qantas in flight magazine contract from Bauer Custom – mUmBRELLA
  • Family farewells Jessica Ainscough with heartfelt tribute – Sunshine Coast Daily
  • 4 Marketing Lessons From Pop-Culture Writer Shea Serrano – Entrepreneur
  • University of Queensland Press rejects publishing Campbell Newman’s book because of axing of literary awards – Courier Mail
  • Why a longtime Etsy seller decided to shut down her store – Business Insider Australia
  • How loyalty killed marketing – BRW
ABOUT THE EDITOR: ROCHELLE STONE IS THE SOUL INSPIRED DESIGN, PUBLISHING AND MARKETING SPECIALIST AT BAREFOOT BASICS – WORKING WITH WOMEN IN BUSINESS ACROSS THE SUNSHINE COAST AND THE GLOBE.